Posted by Las Vegas, USA: ServiceNow, the AI control tower for business reinvention, has announced major updates to its global Partner Program to push AI agent innovation. This includes a newly reimagined Build Program that opens ServiceNow’s partner ecosystem to more innovators and strengthens the ServiceNow Store as a global marketplace for partner-built AI agents.
The program will enable a broader set of ISVs, developers, and technology partners to build, test, certify, and distribute solutions on the ServiceNow AI Platform, with more than 1,000 partners — including AutomatePro, SailPoint, and others — transitioning to the revamped program.
ServiceNow also introduced a unified investment portfolio and simplified pricing model designed to fuel partner-led growth, making it seamless for partners to innovate, differentiate, and monetise on the ServiceNow AI Platform.
With more than 2,700 partners globally, the company’s partner ecosystem continues to expand in scale and impact. An expanded and open partner ecosystem positions ServiceNow to meet growing enterprise demand for AI agents, generative automation, and industry-specific workflow innovation. These updates equip ServiceNow partners with the programs, investments, and platform capabilities they need to lead this next wave of AI-powered transformation.
“ServiceNow is building a vibrant partner ecosystem for the AI-native future,” said Michael Park, SVP, Global Partnerships and Channels – ServiceNow.
“By simplifying how partners build on the ServiceNow AI Platform and expanding our commitment to partner co-innovation, we’re making it easier than ever for partners to create differentiated AI-powered solutions. Together, we’re accelerating customer outcomes and unlocking the next chapter of AI value for enterprises around the world,” added Park.
Reimagined Build Program
For ISV, developer, and technology partners, the redesigned Build Program allows them to get started, explore new ideas, and differentiate their offerings as they bring new solutions to market. This will accelerate a wave of partner-built AI agents, applications, and connectors that will extend the value of ServiceNow for customers.
The program’s modernised tier structure — Registered, Select, Premier, and Elite — introduces stronger program benefits and fresh opportunities for partners to showcase their AI solutions in the ServiceNow Store, a global marketplace for enterprise-ready AI agents. A new Access Tier also invites aspiring and entry-stage partners to start building immediately with ServiceNow, giving them instant access to tools and resources without needing to fully enrol first.
More than 1,000 existing partners will transition into the redesigned Build Program by March, establishing a unified, fast-growing pipeline of innovators building AI-powered solutions on the ServiceNow AI Platform.
Expanded investment portfolio
ServiceNow is empowering its partner ecosystem with a unified investment strategy for 2026, designed to spark growth, fuel innovation, and help partners win faster, together. The expanded partner investment portfolio provides meaningful support at every phase of the journey, from building demand to closing deals to driving successful deployments — achieved through an increased investment in incentives, rewards, and co-marketing programs.
Key components include:
- Market Development Fund (MDF): New funding opportunities and 100% reimbursement for select activities, enabling eligible partners to build demand and generate pipeline.
- Strategic Investment Fund (SIF): Targeted funding to accelerate high-impact customer opportunities and unlock faster outcomes.
- Sell-through, deployment, and specialisation incentives: Rewards that recognise partners for driving customer value and deepening technical expertise across the ServiceNow AI Platform.
Each program element is aligned with the updated ServiceNow partner tiers, ensuring partners gain access to the right support at the right time, and that their benefits scale as their success grows.
To further simplify partner engagement and remove friction as the partner ecosystem grows, ServiceNow is also introducing a streamlined fee structure. Beginning immediately, all global partners will move to a streamlined single annual membership fee.