New Delhi: Indian cycle brand Firefox Bikes has partnered with Salesforce to support its digital transformation journey.
With the deployment of Sales Cloud, Service Cloud, Commerce Cloud, and Marketing Cloud, Firefox Bikes aims to deliver a consistent omnichannel experience across all its digital and physical touchpoints.
The Hero Cycles Group company envisions to have a business model that combines direct-to-consumer (D2C) from the website and a countrywide offline network integrating over 500 retail stores on a single platform.
The cycle brand has strengthened its online presence by integrating the dealer network, inventory, and now after-sales service on the cloud with Salesforce.
Further, Firefox is deploying Sales Cloud, Service Cloud, Marketing Cloud, and Datorama solutions for powerful analytics, strategic direction and to ensure operational stability.
According to Firefox Bikes CEO Sriram Sundresan, the brand has always been at the forefront of innovation and adoption of technology in terms of providing a seamless customer experience.
“Today, as consumers continue to seek a uniform experience both online and offline, it is imperative for businesses to have a single view of the entire customer journey,” said Sundresan.
“Our collaboration with Salesforce is further enabling us to leverage data insights to provide a seamless and more personalised customer experience,” commented Sundresan on ties with Salesforce.
“The pandemic has only accelerated the digital transformation journey brands must take, ensuring they reach consumers where they are. We are delighted to be a part of this journey with Firefox as its technology provider, enabling the team to deliver a truly seamless customer experience,” said Arun Kumar Parameswaran, MD – Sales and Distribution, Salesforce India.
(Image credit -ChooseMyBike)