UTI MF picks Resulticks to drive its omnichannel customer engagement plans

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Mumbai: UTI Mutual Fund (UTI MF) has partnered with Resulticks – a real-time omnichannel marketing solutions provider to drive its outcome-driven strategy around omnichannel customer engagement.

UTI MF is one of India’s largest investment managers with a pan-India presence and an extensive portfolio. It aims to empower both its customer and agent ecosystems through a unified communication strategy.

UTI MF selected Resulticks to service these objectives because of its proven record in improving operational efficiency and delivering top-line growth for businesses.

“Continuous and consistent experiences are key to customer engagement. It is our endeavor to recognize every individual in context and keep them at the center of every interaction, regardless of touchpoint,” said Gaurav Suri, Head of Marketing at UTI Asset Management Company Ltd.

“Resulticks is a perfect fit from this perspective, given its omnichannel capabilities and ROI-focused approach. Together, we are looking forward to delight our customers with seamless, unique journeys that will form the foundation of long and lasting relationships,” added Suri.

UTI MF has been off to a fast start with Resulticks, having completed initial implementation, data integration, and commencement of communications across more than three channels within just eight weeks of coming on board. The year end will see the next phase of roll-out, covering additional channels and AI-powered, automated campaigns.

“We are thrilled to be working with a long-standing player in the financial services industry such as UTI MF. The cornerstone of all our engagements has been about facilitating individualized interactions with diverse audience that in turn fuel the organization’s growth through a data-driven, outcomes-based strategy,” said Redickaa Subrammanian, CEO and co-founder of Resulticks.

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