SaaS startup Freshworks partners with OrangeOne

Tokyo, Japan: OrangeOne Corporation, a leading software services provider in Japan has partnered with Indian startup Freshworks to expand in the local market. The partnership will come into effect on June 6, 2019.

Freshworks, is an Indian B2B SaaS startup focused on customer engagement and OrangeOne will be offer Freshworks’ suite of products including Freshdesk, the popular helpdesk software and an integrated ‘Freshworks 360’ solution. The partnership will come into effect on June 6, 2019.

The Japanese company will pursue opportunities to offer the multi-product customer engagement suite, implement sales growth by cross-selling and introduce potential businesses to Freshworks’ user friendly software. In addition to driving sales, it will provide dedicated onboarding and customer support to clients of all sizes.

“In recent years, Japanese companies of all sizes including startups, SME and large enterprises, have started to recognize customer engagement as a critical challenge. Most CX products are either too expensive or complicated and it takes a lot of effort and cost to understand and deploy the system. In some cases, inexpensive products with a DIY approach deter companies without the technical knowledge to adopt. As a result, we often hear that companies hesitate to deploy the system or give up early,” said Shin Kasugahara, CEO – OrangeOne Corporation.

“Freshworks products are ideal for any company, regardless of size. The company’s design philosophy of delivering simple to use products and customer centric pricing models makes it a preferred choice for businesses,” added Kasugahara.

In Japan, Freshworks products are used by companies across sectors such as –International recruitment group- JAC Recruitment, leading tourism management group-Hokkaido Tourism Management, LINE MAN- an on-demand assistant app for professional services from Line Corporation, automobile trading company – SBT Japan, among others.

The software market in Japan is expected to reach JPY 1734.9 billion by 2022, and SaaS will contribute nearly JPY 641.2 billion to this, according to industry reports.

“We are excited to be a part of the digital transformation journey of Japan, which is one of the most customer-centric countries in the world. Our brand promise of delivering ‘Customer-For-Life Software’ aligns with the Japanese culture of ‘Omotenashi’, that is striving to offer the best customer experience. Our partnership with OrangeOne is the ideal way to empower Japanese businesses craft such experiences,” said Sidharth Malik, CRO – Freshworks.

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