Ingram Micro’s advanced solutions strategy in APAC

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Irvine, USA: Ingram Micro rolled out advanced solutions strategy in APAC. Under the advanced solutions strategy, Ingram Micro will combine technology sales, solutions and support to simplify the complexity of advanced solutions and grow channel partners’ businesses.

Francis Choo, Ingram Micro’s ASEAN VP and Country Chief Executive (CCE) will play a key role in driving the new strategy in Asia Pacific. He will lead the Advanced Solutions and Global Partner Engagement team and continue to oversee the leaders who run Singapore, Hong Kong, Malaysia, Indonesia and Thailand.

“Building on our longstanding presence in Asia Pacific, Ingram Micro is now further differentiated by our Advanced Solutions go-to-market sales, technical and vendor management, and the value-added services of business intelligence, marketing, and financial services,” said Francis Choo, Ingram Micro Asia Pacific CCE.

“The investments we’re making—including the addition of enterprise and SMB solutions architects who understand new digital technologies, as well as how best to integrate them—are impactful and will help our channel partners simplify the complexity of IT and deliver an exceptional service experience to their customers,” added Choo.

Under the new strategy, the company will increase its sales, technical and solution architect resources within the Singapore-based Global Partner Engagement team.

To push its new strategy and value-added services portfolio across Asia Pacific, Ingram Micro has set up a Centre of Excellence (CoE) to support channel partners’ businesses. The CoE would help channel partners in expanding their expertise with cybersecurity, datacentre and IoT solutions.

Ingram Micro will provide added business intelligence, marketing, Small-and-Medium Business (SMB) and emerging technologies support for channel partners operating in Asia Pacific.

These initiatives are part of Ingram Micro’s organic growth plans for 2020-21 for the Asia Pacific region and expand its Singapore-based value-added solutions approach.

“The markets across Asia Pacific continue to be a growing opportunity for Ingram Micro and our channel partners, which is why we’re investing to expand our presence and provide the technology sales channel with better support and more sophisticated solutions development,” said Sabine Howest, VP – Global Partner Engagement and IoT, Ingram Micro.

“This team brings a new level of service and support around cybersecurity, hybrid technologies, cloud solutions, as well as emerging technology including artificial intelligence, Kubernetes and IoT to help our channel partners and providers do more and solve for business outcomes,” added Howest.

“We will continue to invest in and expand our capabilities across all of the countries where we do business in Asia Pacific,” said Diego Utge, Group President Asia Pacific.

“We are listening to the needs of our partners, and their customers, and we’re taking a solutions-led approach within the ASEAN region, as well as in China, India, Australia, New Zealand, which brings tremendous value to the IT channel and will speed the sales cycle of new and emerging technologies in a profitable, and high-growth way,” concluded Utge.

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