Posted by Taipei, Taiwan – Mumbai, India: ViewSonic, a global visual solutions company, is gearing up to cater to the growing demand for display solutions in India this year.
Display solutions demand
“ViewSonic is planning to expand its presence in the Indian market by providing meeting room and corporate display solutions in 2024. This move aligns with the company’s overall strategy of catering to the growing demand for innovative and high-quality display solutions across various industries,” Eric Wei, ViewSonic’s Asia Pacific GM, told TechHerald during an interaction recently.
“ViewSonic’s experience and expertise in the visual solutions space have been of great help in strategizing an approach to expand its business in India. Our customers can look forward to innovative and high-quality display solutions from ViewSonic that cater to the needs of the Indian market,” added Wei.
The Brea, California-headquartered company, has been a leading visual solutions brand for over three decades. “The commitment to delivering cutting-edge technology and exceptional customer service has helped us establish a strong reputation in the market,” stated Wei.
Indian market
From the Indian market perspective, ViewSonic will introduce a range of innovative products and solutions in India this year, focusing on enhancing future classroom and corporate meeting room environments.
“One of the key offerings slated for launch is the advanced display solution tailored specifically for these settings. This solution promises to revolutionise, the way educational institutions and businesses conduct meetings and presentations, providing cutting-edge technology to enhance collaboration, engagement, and productivity,” explained Wei.
According to Wei, ViewSonic has made a significant mark this year, with the successful launch of the world’s first line of projectors, specifically, crafted for Xbox enthusiasts. “These LED projectors have already garnered widespread acclaim for their exceptional gaming performance,” said Wei.
To serve the huge Indian market and consumers, ViewSonic, like most global consumer tech and electronics brands, relies on channel partners and distributors. The company has a strong network of channel partners and distributors across India.
Channel partners and distributors
“With over 1000 partners spread across the country, we have established ourselves as a reliable and trustworthy name in the industry. Our partners are an integral part of our business, and we work closely with them to ensure that our products and services reach every corner of the country,” said Wei.
Emphasizing the importance of channel partners, distributors, and the role of a robust distribution network, Wei said that the company is committed to expanding its reach further in India.
“We have plans in place to increase the number of our channel partners and distributors every month. We are constantly on the lookout for new partners who share our values and commitment to customer satisfaction,” informed Wei.
“Our aim is to not only increase our reach but to also strengthen the relationships we have with our existing partners. We believe that by working together, we can create a win-win situation for everyone involved and continue to deliver the best possible solutions to our customers,” added Wei.
Countering competition
ViewSonic’s success in countering its competition in the Indian market is mainly due to localisation and its customer-centric approach. “By customising our products to meet the unique demands of the Indian market, the brand has been able to differentiate itself from major global tech product brands,” informed Wei.
“Our localised software, applications, and manufacturing site have allowed us to tailor the products to fit the preferences of Indian consumers, making it easier to compete in the region. This approach has not only helped stand out in the market but has also allowed ViewSonic to build a strong customer base in India,” elaborated Wei.
While ViewSonic is gearing up to cater to the growing demand for high-end display solutions this year in the Indian market, it reported positive growth and business performance in India and Asia in 2023.
Growth in India and Asia
The ViewSonic India division recorded a significant growth of over 18% in revenue in 2023 compared to the previous year. This indicates ViewSonic India’s success in expanding its market share and strengthening its position in the Indian market.
ViewSonic Asia also reported a substantial increase of more than 46% in revenue compared to the pre-COVID-19 period. Wei credited this growth as a “testament” to the company’s resilience and ability to navigate through challenging times.
“ViewSonic’s success in India and Asia can be attributed to our customer-centric approach, innovative product portfolio, and strong distribution network. The company has been consistently delivering high-quality products and services that meet the evolving needs of its customers,” said Wei.
“Last year’s growth and business performance of ViewSonic in India and Asia have been impressive, indicating that the company is well-positioned to continue its success in the region,” added Wei.
For ViewSonic, which has an R&D centre in New Taipei City, Taiwan, the Indian market is one of the key markets across Asia. It has successfully carved out a niche and competitive edge in India by leveraging tech innovation, localisation, and customer-centric strategies. This has further helped ViewSonic to drive its growth in the Indian market.
“ViewSonic’s localisation strategy has played a crucial role in our success in India, and we continue to invest in this approach to stay ahead of the competition and meet the evolving demands of the market,” concluded Wei.