Posted by New Delhi: ControlZ, the fastest-growing premium renewed smartphone brand in India, has entered physical retail with the launch of its first flagship experience store at Old Delhi Road, Sector 14, Gurgaon.
Unlike traditional outlets for pre-owned devices, where buyers must compare multiple models and compromise on condition or features, the ControlZ’s first experience store delivers a like-new buying experience. Every element of the experience mirrors that of purchasing a brand-new phone: premium devices, transparent quality and zero compromises.
Strategically located in one of Gurgaon’s busiest hubs, the flagship store embodies ControlZ’s philosophy of “To New Life.” It demonstrates that renewed devices can be aspirational, reliable, and truly high quality.
Beyond devices, the store creates a complete ecosystem. Customers can purchase accessories and insurance, trade in their old phones, and access seamless finance options through Bajaj Finance, HDFC Bank, OneCard, and more. This makes ControlZ not just a destination for premium renewed phones, but a holistic retail experience.
Every device sold undergoes over 311 stringent quality checks, comes with 100% assured battery health (with newly installed and tested batteries), OEM-grade replacements for displays, cameras, and components, and is backed by a warranty of up to 18 months.
“Awareness around premium renewed smartphones is still evolving. With this store, we want to show that buying a pre-owned phone can be exactly like buying a new one—transparent, premium and aspirational. No compromises. This is a completely new category experience, where customers also get the option of accessories, insurance, trade-ins, and finance all under one roof.”
With this flagship experience store, ControlZ takes a bold step toward reshaping perceptions of renewed technology combining sustainability, innovation, and no-compromise consumer experience in a way India has never seen before.
Unlike typical refurbished models, ControlZ meticulously renews devices both cosmetically and functionally, which extends their lifecycle. Importantly, it reduces carbon footprint of smartphone manufacturing—estimated at 85–95% of a device’s total environmental impact