Posted by Mumbai: Indian re-commerce platform Cashify, has partnered with Google to offer certified refurbished Pixel smartphones to Indian consumers. This exclusive collaboration combines Google’s premium technology with Cashify’s trusted platform, aimed at making high-quality refurbished devices more accessible.
Google has authorised Cashify as its reseller for refurbished Pixel phones in India. Cashify renews each device using Google-authorised spares wherever needed, conducts rigorous quality checks, and provides a one-year warranty for a hassle-free experience
Starting 3 September, consumers can purchase certified refurbished Pixel smartphones through the Cashify app, website, and select retail outlets. With Cashify’s expanding offline presence, the brand aims to increase the availability of premium refurbished devices through both digital and in-store channels.
India’s refurbished smartphone market is on a sharp growth trajectory, expected to reach $10 billion by 2026. Consumers are driving this rise through their demand for sustainable tech and affordable access to high-end devices. The partnership between Cashify and Google supports this trend by extending device lifecycles and reducing electronic waste.
According to Mandeep Manocha, Co-founder and CEO of Cashify, as the demand for high-quality refurbished devices continues to rise in India, ensuring consumer trust and accessibility has become more important than ever.
“In line with this, we are partnering with Google to bring certified refurbished Pixel smartphones to Indian consumers. This initiative represents a significant step in strengthening confidence in the refurbished market by offering devices that meet the highest standards of quality and reliability,” said Manocha.
“Our shared commitment to sustainability and affordability will make premium technology more accessible, while promoting a more responsible approach to consumption,” added Manocha
Prem Pandian, Global Head of Strategic Initiatives and Partnerships, Google Hardware, added, “Our collaboration with Cashify is a significant step in making the premium Pixel experience more accessible in India, while also advancing our commitment to a circular economy. This Trusted Reseller program is designed to meet the robust demand from Indian consumers for premium devices at an accessible price point.”