Myntra adopts Microsoft Azure, drives its digital transformation

New Delhi: Myntra, an online fashion and lifestyle brand has partnered and adopted Microsoft Azure cloud to push its digital transformation and improve customer experience.

Myntra is leveraging Microsoft Azure cloud to drive innovation, speed and agility to strengthen its business. It has worked closely with Microsoft to migrate its platform – from supply chain management to inventory to site capabilities – to Azure for trusted, always-on, hyper-scale and cost-effective computing.

These critical capabilities support its entire portfolio of 7,00,000 styles from more than 3,000 international and domestic brands available on its store.

Myntra is now in a position to offer a seamless and personalized experience for customers as they shop across its portal both from their personal computers and mobile phones.

“As we accelerate our business and grow our value, the ability to scale our technology in a secure environment to accommodate this growth is critical,” said Amar Nagaram, CEO, Myntra.

“The Microsoft Azure platform provides our teams the ability to deliver innovative and personalized capabilities for our customers with speed supported by a strong depth of technology expertise from the Microsoft team,” added Nagaram.

The elasticity of Azure is helping Myntra scale rapidly for big spikes that occur routinely during festive seasons. Since the deployment of Azure, Myntra, has recorded a 50 percent rise in orders in the latest edition of its biennial End of Reason Sale.

“We are thrilled to partner with Myntra to integrate Azure cloud and analytics capabilities in India’s largest fashion e-tailer. The solutions we build together will empower Myntra to be the leading fashion e-commerce experience from India,” said Anant Maheshwari, President – Microsoft India.
Microsoft Azure supports the company’s engineering and product management teams rapidly develop, deploy and test new capabilities.

Myntra is building and centralizing its data platform on Azure and is applying advanced analytics and machine learning to gain a comprehensive understanding of customers and deliver highly personalized products, marketing and service for them.

The company is using Microsoft Power BI to empower its employees to visualize and act on real time feedback to create the best customer experience and drive the business.

Microsoft is relentlessly working towards making technology accessible and productive for all. This partnership with Myntra is a tremendous opportunity to bring out a transformation in the Indian e-commerce space and to co-create and deliver industry solutions on Azure.

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