The SSB360 initiative will provide startups and small businesses (SSB) businesses benefits worth up to $3 million and strategic association.
The program will focus on providing support across four key business areas: capital, building competency (technical & leadership), revenue and technology.
With SSB 360 program, companies will have access to funding channels, strategic partnerships and offered access to leading tech and industry experts.
The initiative will also help in leveraging the existing channels in order to increase the go-to-market strategy. Positioning, branding and market fitment supports will also be provided in order to help the companies function smoothly from day one.
Microsoft has also launched a joint initiative with G7CR Technologies to support, sustain and help the startups grow. This initiative will help startups to leverage Microsoft products, platforms and the market reach to scale the business.
Here are just a few of the ways outlined to help startups:
- Digital and social campaigns to promote startups solution
- A dedicated success manager to unlock the right opportunities
- A customized go-to-market plan to maximize joint marketing with Microsoft targeted industry co-marketing and account planning
- A worldwide enterprise sales force paid to sell your solutions into their accounts
“Apart from enhancing the existing ecosystem, SSB360 will channelize our expertise and services ostensibly for startups and small businesses. The program’s edge is that in its simple and helps create multi-faceted value in the ever-growing competitive market,” said Dr. Christopher Richard, Founder & MD, G7CR Technologies.
“G7CR focuses on demonstrating excellence in innovation and with SSB360 we would want to inculcate the same in businesses associating with us,” added Dr. Richard.
Any company less than 10 years’ old with revenue below Rs 100 crore can avail SSB360’s benefits. Companies can register via a toll-free number 1 800 582 3617, following which a team of experts from G7CR Technologies will shortlist the eligible.
“Microsoft is committed to nurturing India’s emerging startup potential. With our tech expertise, focus on trust and global go-to-market partnerships, we empower startups to scale sustainably,” said Rajiv Sodhi, Microsoft India’s Executive Director, SMB, Startup and Partner Ecosystem.
“We’re pleased to be associated with G7CR Technologies in extending support to Indian startups through this comprehensive program that includes access to capital, technology and GTM resources,” added Sodhi.
India is world’s third-largest startup ecosystem. This year alone over 1,300 tech startups came into existence. However, almost every other startup faces several challenges and SSB 360 aims to help by leveraging larger strategic engagements.