Posted by Mumbai: Meta and Jio Platforms have announced the launch of the first-ever end-to-end shopping experience on WhatsApp. The new experience allows consumers to shop from JioMart right within their WhatsApp chat.
A global first, JioMart on WhatsApp will enable users in India, including those who have never shopped online before, to seamlessly browse through JioMart’s entire grocery catalogue, add items to the cart, and make the payment to complete the purchase – all without leaving the WhatsApp chat.
“Excited to launch our partnership with JioMart in India. This is our first-ever end-to-end shopping experience on WhatsApp — people can now buy groceries from JioMart right in a chat. Business messaging is an area with real momentum and chat-based experiences like this will be the go-to way people and businesses communicate in the years to come,” Mark Zuckerberg, Founder and CEO of Meta, said in a Facebook post.
Reliance Industries-owned Jio Platforms and Meta, the parent company of Facebook and WhatsApp announced a partnership in 2020. As part of the partnership between the two companies, Meta invested Rs 43,574 crore in Jio Platforms and bought a minority stake of 9.99% in Jio.
“One example of an innovative customer experience that we are proud of developing is the first-ever end-to-end shopping experience with JioMart on WhatsApp. The JioMart on WhatsApp experience furthers our commitment to enabling a simple and convenient way of online shopping to millions of Indians,” said Mukesh Ambani, Chairman and MD of Reliance Industries.
The launch is part of a strategic partnership between Meta and Jio Platforms to accelerate India’s digital transformation and provide people and businesses of all sizes opportunities to connect in new ways and fuel economic growth in the country.
The JioMart on WhatsApp experience will revolutionize the way millions of businesses across the country connect with their consumers while bringing unparalleled simplicity and convenience to people’s shopping experience.
Consumers can start shopping on JioMart via WhatsApp by simply sending ‘Hi’ to the JioMart number (+917977079770) on WhatsApp.