Wipro to acquire 4C, aims to expand its Salesforce biz

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Bangalore, India – Mechelen, Belgium: Wipro will acquire 4C, one of the largest Salesforce multi-cloud partners in UK, Europe and the Middle East.

Under a definitive agreement Wipro will acquire 4C, the company said in a statement. Wipro will acquire 4C for a cash deal worth 68 million euros, according to media reports.

With 4C’s acquisition, Wipro will leverage 4C’s multiple Salesforce clouds capabilities to further strengthen its Salesforce practice and business in global markets. The Bangalore based company has a strong Salesforce business in the Americas, Japan and Australia with the Appirio acquisition in 2016.

“4C bring in a rich blend of deep Salesforce expertise across multiple clouds coupled with a team of multi-faceted, multilingual experts with strong regional knowledge,” said Harish Dwarkanhalli, President, Cloud Enterprise Platforms (CEP), Wipro Limited.

Wipro will merge 4C into the company’s Salesforce practice, which provides market-leading solutions globally around multiple Salesforce clouds and its products.

“This combination along with Wipro’s reach across the region and industry, will help us become a dominant player in Europe and a leader in Salesforce’s Quote to Cash domain,” added Dwarkanhalli.

The Mechelen, Belgium headquartered company 4C was started in 1997 and is among the leading customer-centric consultancies in Europe and the Middle East.

The independent Salesforce Platinum Partner has deep capabilities across multiple Salesforce clouds including Sales, Marketing, Field Services and specializes in transforming Quote-to-Cash processes with Salesforce’s Configure, Price, Quote (CPQ) and Billing solutions.

It has successfully delivered over 1500 projects, for more than 500 customers and is one of EMEA’s most certified Salesforce partners with over 1000 Salesforce certifications.

With over 350 employees based out of local offices in London, Paris, Brussels, Copenhagen and Dubai, 4C has a robust Salesforce practice in the UK, France, Benelux, the Nordics and the United Arab Emirates regions.

“Wipro shares the same values as we do. Their global presence, robust digital transformation consulting and delivery capabilities and significant investment in the European market, provides an excellent platform for the growth of our employees,” said Johan Van Genechten, CEO – 4C.

“We will now leverage this opportunity to take the next leap in building companies for the future for our customers, not just locally but across EMEA,” added Genechten.

“4C’s strong regional focus and strength in multi-cloud implementations and Quote-to-Cash (CPQ/CLM), coupled with Wipro’s strong consulting strength provide an unassailable advantage to Salesforce customers in EMEA,” said Angelique de Vries-Schipperijn, EVP and GM – Northern Europe, Salesforce.

“Wipro had previously acquired Appirio and now with 4C, it has even further enhanced its depth and experience in Salesforce capabilities and resources,” she added.

This Wipro’s second acquisition announced within this month under the new CEO and MD Thierry Delaporte. This deal is subject to customary closing conditions and is expected to be closed in the quarter ending September 30, 2020.

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