Posted by Mumbai: Sameer Sankhe, CDO (Chief Digital Officer) and serial tech entrepreneur has launched his maiden book, titled “MAKE THEM LOVE IT! An AI-Driven Digital Transformation Guide.”
“MAKE THEM LOVE IT!’
The book challenges legacy organisation to break free from incremental automation and dare to launch the next disruptor from within.
Spanning personal war stories from India’s digital battlegrounds to real-world corporate shake ups. The book “MAKE THEM LOVE IT!” lays out an adrenaline-fueled manifesto for harnessing bold innovation, customer obsession, and radical AI-led strategies to achieve a market-beating high growth path.
Battle-tested strategies
“I wrote this to be more intentional in my own digital transformation work. Now, I’m sharing these battle-tested strategies with you,” says Sameer Sankhe, who works as CDO at Genesys International – a mapping technology company based in Mumbai.
From Salesforce India to Tata Group companies, from co-founding tech startups to leading disruptive digital programmes for some of India’s biggest names, Sankhe has honed a rare brand of no-holds-barred execution.
Digital Transformation
Through his first book, Sankhe reveals why Indian companies must stop treating digital transformation as mere automation upgrades and start actively building the future “Zerodhas, Zeptos, and Zohos” right under their corporate roofs.
Packed with dramatic stories of successes and failures in the digital trenches, this book delivers a high-voltage blueprint on transformation, AI, founders and leadership, customer engagement and loyalty. It marks some of India’s key innovation moments such as UPI, Aadhar and 10-Minute Delivery and more.
“Business environment is changing at breakneck speed with multiple fold powerful AI getting released every month. In this environment, thinking small is a big risk. I see too many Indian corporates dumping crores into marginal improvements. The real magic is forging the next hyper-growth business line of business inside your own four walls. This book is your rocket fuel,” adds Sankhe.
This book is available online for purchase on Amazon.