MPIDC and Flipkart to offer national market access to locals

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Bhopal: MP Industrial Development Corporation Ltd (MPIDC) and Flipkart, the e-commerce company have signed a Memorandum of Understanding (MoU). This MoU will enable national market access to local artisans, weavers and craftsmen from the state of Madhya Pradesh.

To support Madhya Pradesh Government‘s ODOP (One District, One Product ) program, Flipkart under its Samarth initiative will enhance rural livelihoods allowing local businesses, craftsmen, artisans and weavers to offer their products to millions of customers.

John Kingsly, IAS, Export Commissioner and MD -MPIDC and Rajneesh Kumar, Chief OO Corporate Affairs Officer, Flipkart Group signed the MoU here on Thursday during the “Madhya Pradesh Trade Conference – 2022 Capacity Building Program” event in Bhopal.

Rajvardhan Singh Dattigaon, Minister – Department of Industrial Policy and Investment Promotion, John Kingsly and Dippy Vankani, Regional Director – West, Flipkart remained present during the event.

“I would like to commend Flipkart for their efforts and initiatives to take ahead the ambitious ODOP initiative of Government of Madhya Pradesh. Our association with Flipkart will give wings to the dreams of our entrepreneurs and support our capacity-building initiatives for them,” Rajvardhan Singh Dattigaon commented on the MoU.

“We are delighted to sign the MoU with Madhya Pradesh Industrial Development Corporation (MPIDC). The partnership is part of Flipkart’s Samarth program conceptualised to provide a sustainable and inclusive digital platform to enhance the livelihood opportunities for MSMEs and artisans, including in Tier-2 and smaller cities,” said Rajneesh Kumar, Chief CAO – Flipkart Group.

Flipkart Samarth is a nationwide initiative started in 2019. It aims to offer new growth opportunities to a large number of MSMEs, artisans and underserved communities across India through e-commerce.

Samarth breaks entry barriers and helps these sellers set up their business on the Flipkart Marketplace by offering time-bound incubation as well as support with onboarding, free cataloguing, marketing, account management, business insights, and warehousing.

The programme launched in 2019 with the objective of building a sustainable and inclusive platform for underserved domestic communities and businesses and empowering them with better livelihood opportunities.

Flipkart Samarth currently supports the livelihood of over a million artisans, weavers and craftsmen across India and is working towards bringing more such sellers onto the platform.

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