Mumbai: Nippon Paint India in a major move to take the business online has launched its e-commerce platform with Momento DIY. The e-commerce platform from Nippon Paint’s Decorative Division will offer the Momento DIY range.
The Momento DIY range comprises of Momento Designer finish wall paints and DIY wall-painting tools. This move will optimise Nippon Paint India’s supply chain, which has been only brick and mortar until now. Presently, delivery is available in Chennai and Bengaluru.
By purchasing the Momento DIY range, customers can now choose their desired wall paints and DIY painting tools online, within the comfort of their homes. The DIY tools include brushes, rollers, masking sheets, paint gloves and aprons.
The Momento DIY range will cater to artistic individuals and families who are keen on a creative outlet, thanks to its easy-to-apply and environment-friendly, designer-finish paint.
Today, DIY projects are the norm and many are opting to invest in home-improvement. The DIY product range is targeting a more creative audience which is open to digital interior design solutions.
“Nippon Paint has always been a disrupter when it comes to introducing unique paints, and painting concepts for customers. By introducing the e-commerce platform, we will cater to the burgeoning Home DIY segment,” said Mahesh S. Anand, President (Decorative Paint) – Nippon Paint India.
The Momento DIY range has been conceptualized keeping in mind the demands of the millennial customer that indulge in DIY painting expeditions, amidst the work-from-home culture.
“We are also certain that this platform will address the safety concerns of the customers who can have their DIY paint and tools delivered at their homes,” added Anand.