Posted by Mumbai: Global digital solutions company LTIMindtree has announced the launch of BlueVerse CraftStudio, a next-generation marketing agency built in collaboration with Adobe. The new offering is designed to help businesses scale AI-led marketing strategies and significantly improve return on investment (ROI).
BlueVerse CraftStudio combines LTIMindtree’s marketing expertise with Adobe’s suite of AI-driven solutions, including Creative Cloud, Firefly Services and Custom Models, Frame.io, Substance 3D, GenStudio for Performance Marketing, and Workfront. The initiative is a strategic extension of LTIMindtree’s existing CMO services and aims to remove common barriers to AI adoption in marketing operations.
According to LTIMindtree, CraftStudio will enable clients to:
- Drive revenue growth by enhancing full-funnel marketing, from smarter audience segmentation and targeting to improved e-commerce conversions.
- Increase operational efficiency, reducing time-to-market by over 50% through streamlined workflows.
- Accelerate AI adoption, offering ready-to-deploy marketing talent proficient in Adobe’s latest AI innovations, eliminating the need for clients to build their own AI infrastructure or internal teams.
“Our partnership with Adobe reflects LTIMindtree’s vision to lead the CMO agenda in a world where human creativity and AI converge,” said Venu Lambu, CEO and MD LTIMindtree. “Together, we’re shaping the future of marketing where data-driven intelligence meets imaginative storytelling—and establishing ourselves as the digital agency of the future.
“Adobe’s combination of marketing, creativity, and AI technology is empowering brands to deliver intelligent, scalable, and connected customer experiences,” said Stephen Frieder, CRO of Adobe. “Our partnership with LTIMindtree on CraftStudio will help bring this power straight into the hands of marketing professionals, enabling them to drive efficiencies and reduce time to market.”
BlueVerse CraftStudio represents a major leap forward in helping organisations unlock the business value of Generative AI in marketing. By providing a scalable, expert-led service that leverages Adobe’s industry-leading tools, the partnership aims to redefine how brands achieve results in an increasingly AI-first marketing landscape.