DishTV partners with Mogi IO for image optimization

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New Delhi: DishTV has partnered with Mogi IO to deliver to its customers highly optimized image quality offering faster website download speeds. This tie-up will help with superior user engagement and better economics of scale.

“It is a very prestigious tie-up for us when one of the leading media brands, DishTV joins hands for our solution. This proves the scalability of our solutions and demonstrates to the market our technology strength,” said Vikrant Khanna, Co-Founder and CEO – Mogi IO.

Globally, video constitutes 80% of the internet traffic. While video traffic is surging, the global Content Distribution Network (CDN) infrastructure, on which content streaming happens, is falling short of the demand. This leads to network congestion, buffering and CDN outages at times.

“Thus, considering the industry’s need, Mogi built its Patented Streaming Engine that uses a Multi-CDN technology to ensure a buffer-free experience that leads to the fastest content delivery, with no buffering. It also creates automatic redundancies in case of CDN failures so that the viewer experience remains seamless & top-notch,” added Khanna.

“We decided to get Mogi IO’s help to make our website more accessible and optimized for this set of customers, by implementing their image optimization services. We are hopeful this will help us improve our customers’ digital experiences, which is something that DishTV as a brand is always striving for,” said Sukhpreet Singh, Corporate Head- Marketing, DishTV and WATCHO, Dish TV India Ltd.

The partnership between DishTV and Mogi Solutions will optimize the images by 80 per cent implying an 80 per cent reduction in bandwidth usage and data transfer cost. This results in reducing the bounce rate and increasing the footfall of the website. Faster downloads will ensure customer satisfaction and improved monetization.

“Faster website download speeds would result in enhanced SEO ranking on Google algorithms. Organic ranking is good for organic footfalls, thus making a great economical breakthrough,” added Khanna.

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