BOB Financial brings its credit card servicing app bobcard

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Mumbai: BOB Financial launched its credit card servicing mobile app bobcard to give its customers a one-stop solution to manage their Bank of Baroda credit card services on the move.

In collaboration with IBM, the bobcard app has been designed. It’s a smart digital platform with a battery-saver dark-themed interface. It has an attractive design and secured access with face ID, fingerprint lock and PIN. And also has a smart eye feature that ensures the card details of customers remain private.

To complement its faster-than-industry business growth and to delight its customers, the leading card player’s new mobile servicing app bobcard will provide customers with the convenience to:

  • Manage card usage limit
  • Redeem reward points instantly
  • Convert high-value transactions into Smart EMIs
  • Pay credit card bills on time

“The app has been built as part of our vision to be an impactful credit partner with strong tech infra. We’re already onboarding our new customers through a digital-all process; it is a given that we make them have this convenience of availing all card services digitally only with a few simple clicks on their mobile phones, anytime, anywhere on the move,” said Shailendra Singh, MD and CEO, BOB Financial.

“And the app offers enhanced security which is our major commitment to our customers. The app is now available for both iOS and Android users. And we are confident that this new tech delivery will add a lot of convenience to our customers’ day-to-day lives,” added Singh.

“We’re thrilled to partner with BOB Financial on their digital transformation journey and enable their commitment to implement sustainable business practices,” said Rishi Aurora, Senior Partner and FSS Sector Leader, IBM Consulting, India/ South Asia.

“The new digital platform for Bank of Baroda credit card customers leverages our deep industry expertise. And is built on an open cloud-based scalable architecture with minimalistic design as its core value proposition. The bobcard app is powered by intelligent workflows at the backend to deliver an engaging and secure user experience for the customers,” added Aurora.

Customers can download the bobcard app from the App Store (iOS users)/ Google Play Store (Android users), and start using it after linking it with their registered mobile number.

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