Posted by Mumbai: AlphaBake, a provider of generative AI solutions for the fashion industry, has launched a virtual try-on option for online clothing brands. The new software offering combines the best of GenAI foundational models with proprietary AI models and workflows, to create a seamless and scalable customer experience saving time and energy.
The try-on software enables personalisation and real business impact on ground compared to all the previously implemented versions like kiosks or use of life size mirror in the past. How it works is shown in the below image.
Launched commercially with brands Prashanti sarees, Jade Blue and Maatshi, virtual try-on software deliver a scalable and photorealistic try-on experience driving higher conversions, boosting revenue, cutting customer acquisition costs and increasing top-of-funnel traffic.
According to Krishna Sumanth, CEO and Founder of AlphaBake, virtual try-ons are a boon helping customers see how clothes look on them in different settings, like indoor or outdoor, day or night, by uploading photos with real lighting.
“AlphaBake is redefining and enhancing shopping experience by leveraging technology to connect the digital and the physical world, and empowering customers to make smarter decisions. We are on a mission to give new-gen AI-powered experience to all our users targeting trillion try-ons over the next 3 years!,” said Sumanth.
AlphaBake’s efficiency and personalisation give customers better control over selection, allowing users to upload their image and instantly see how the garment looks on them. Clothing brands can integrate this intuitive interface with their websites, and it is especially easy for those brands who have built their D2C website on Shopify. Application Programming Interface (APIs) are also available for non-Shopify platform.
“We have been using Alphabake’s virtual try-on software for Prashanti, and it has been a game-changer for us. The ability for our customers to visualize sarees on their own photos has significantly enhanced their shopping experience. Since we integrated Alphabake into our platform, the results have been very impressive,” commented Anand Krishnamoorthy, Founder and CEO, Prashanti sarees.