Pure updates Partner program with as-a-Service strategy

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Bangalore: Storage-as-a-service provider Pure Storage on Wednesday announced a series of new updates and benefits for its Partner program. These updates enable partners to focus on services, recurring revenue streams and routes to the market.

These program enhancements aim to help partners align with Pure’s services-led strategy and portfolio. It offers channel partners new levels of flexibility, agility, transparency, and simplicity.

Pure Storage has been a 100% channel-driven company since its inception and its Partner program has continued to play a key role in its success globally.

To deliver continuous improvements to the Channel Partner program, Pure said that it aligns partner feedback, customer needs, and its company strategy. Through such advancements, the company is able to help partners drive faster, smarter and innovative business. 

“Pure Storage is renowned for delivering simplicity, flexibility and value to complex enterprise storage deployments. And we are bringing this to our Partner program as well,” said Andrew Fisher, Area VP – Asia Pacific and Japan, Pure Storage. 

“Services and recurring revenue streams will define the winners and losers of the IT channel this year and the enhancements we are announcing today will help ease the transition to these services for our partners,” added Fisher.

The latest updates to the Partner Program include the capacity for partners to participate in one-to-many routes to market, differentiated benefits based on tier, and more:

Power to sell the portfolio in the way that best aligns with partners’ unique business and customer needs: Pure’s Partner Program now provides specific requirements and benefits for partners whether they are reselling or offering managed services, as-a-service solutions, or cloud-native architecture.

Since the company has seamlessly integrated Portworx offerings into its 100% channel model, this flexibility in routes to market also applies to cloud-native and Kubernetes-based applications in an increasingly container-driven world. 

Profitable, predictable, and tiered rewards for capability and solution specialization: Pure is introducing new, differentiated benefits for Elite partners who have invested in partnering with Pure, including incentives, discounts, marketing resources, and more. 

Expanded programs to support service specialization and distribution partners: New Service Specialization Program enables partner-branded professional and support services around Pure technology. It has also introduced a formal program to support Pure distribution partners.

More simple than ever: These changes also include a simplification of the requirements by aligning to solutions, further enabling partners to invest in multiple routes-to-market enablements.

Additionally, the Pure Partner Program will now adhere to Pure’s fiscal year, beginning February 7, 2022. 

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