Posted by Mumbai: Indian audio wearables brand boAt announced a significant milestone, having crossed the 50 million (5 crore) mark in ‘Made in India’ products. This achievement underscores boAt’s unwavering commitment to the ‘Make in India’ initiative and its dedication to contributing to the nation’s economic growth.
The company said that it’s been at the forefront of driving manufacturing within India and has consistently invested in building a robust domestic production ecosystem. The brand currently manufactures around 70-75% of its audio and smart wearable products within India, leveraging the capabilities of Indian manufacturing.
Califonix, which is boAt’s JV with Dixon Technologies, has played a pivotal role in scaling up production and creating new job opportunities in the country. The collaboration has enabled boAt to optimise its supply chain, reduce lead times, enhance product quality and reduce dependency on other countries.
Beyond manufacturing, the consumer tech company is also focused and continuously invests in localising R&D. The brand has established boAt Labs, a dedicated innovation centre in India, where a team of talented engineers and designers work tirelessly to create cutting-edge products tailored to the Indian consumer. This emphasis on design and engineering within the country has been instrumental in boAt’s ability to deliver products that resonate with the Indian market.
boAtLabs, the innovation hub of the brand, has established strategic partnerships with global technology leaders such as Google Inc., Qualcomm, Dolby, CEVA, Mimi Hearing Technologies and more. By collaborating with these industry giants, boAtLabs leverages cutting-edge technology and expertise to develop superior audio products. This collaborative approach ensures that boAt stays at the forefront of audio innovation and delivers exceptional listening experiences to its customers.
Design and engineering are at the heart of boAt’s operations. By leveraging India’s rich talent pool and technological expertise, boAt ensures that every product is meticulously crafted to meet the highest quality standards. The company’s focus on local design and engineering not only fosters homegrown talent but also ensures that boAt products are tailored to meet the unique needs of the Indian market.
“Crossing the 5-crore mark in Made in India products is a momentous occasion for boAt. It reflects our unwavering commitment to the ‘Make in India’ initiative and our confidence in the capabilities of Indian manufacturing. We are proud to contribute to the nation’s economic growth and create employment opportunities. This achievement is a testament to the hard work and dedication of our team, partners, and the entire boAtHead family,” said Sameer Mehta, Co-founder and CEO of boAt.
boAt remains steadfast in its vision to become a global Indian brand. The company will continue to invest in research and development, expand its manufacturing footprint, and create products that delight consumers worldwide.