Machine learning (ML) based automation in Google Ads has enabled HDFC Life to significantly reduce multiple manually optimized targeting groups to fewer groups, leading to improved performance.
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Category: Enterprise Technology
Enterprise Technology section covers all the news and announcements around enterprise technology by software companies and enterprises. It includes, announcement of new software, software releases and updates, technology integration and partnerships by tech companies and more.
Tech Mahindra, Israeli startup Atidot to offer AI solution for life insurers
The collaboration will provide AI enabled platform to increase profitability for insurance companies by predicting customer behavior, lapse patterns and improve their cross-sell as well as up-sell capabilities.
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Zoho hits 50 million business users mark, revamps WorkDrive, WorkPlace
Zoho, a cloud based business software company has touched 50 million business users mark.
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Veeam’s new backup solutions for Microsoft Azure workloads
These new solutions offer additional data protection, scalability, and enhanced control of their cloud-based data to the Microsoft users and supports the company’s cloud strategy.
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Wipro brings new solution suite RAPIDS DXP for CSPs
Wipro RAPIDS DXP is a comprehensive end-to-end platform that has been designed and developed for new age telecom services.
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Cyient joins Clear Horizon for network asset data management
Cyient will combine its global reach, scale, and experience of systems integration in the utility industry with Clear Horizon’s mobile product CHIME.
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TCS brings blockchain-based user loyalty platform on R3’s Corda
TCS has launched of new blockchain-based multi-brand customer loyalty platform. TCS’ next generation loyalty platform is using R3’s Corda.
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F5 Networks in a collaboration pact with AWS
The SCA will enhance companies’ ability to leverage the full suite of F5 Software-as-a-Service (SaaS) and cloud-native application services to migrate, build, secure and operate their applications on AWS.
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Vodafone Idea to roll out Kubernetes-enabled Optiva’s BSS solution
The pilot to deploy Optiva Charging Engine BSS solution on the VIL’s universal cloud is aligned with the focus of Vodafone Idea.
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Simpliance Technologies launches asset management tool for enterprises
The software is designed to manage the lifecycle of company assets right from commissioning, usage, AMC (Annual Maintenance Contract) to de-commissioning
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