Bangalore: Global advertising technology company The Trade Desk has established its first engineering hub in Bangalore. With this first engineering hub in India, the company now has five hubs in the Asia-Pacific region including Australia, China, Hong Kong and Singapore.
The new facility will tap into the vast product and engineering talent pool in India as the company advances innovation for programmatic advertising.
Although the company announced the opening of its India hub, it already started operations last year. Since then it has been helping digital marketers in the digital advertising space on the open internet. However, the company hasn’t disclosed the number of people that are presently working in the India unit.
In recent months, the company partnered with Samsung Ads and Lifesight to offer the full suite of digital advertising capabilities on the open internet. The Trade Desk plans to hire more talent to meet the growing demand for programmatic advertising as brands shift spending toward digital advertising.
“The rise of digital media will spur Indian marketers to adopt data-driven, digital advertising solutions. Over time, more and more digital advertising will be transacted programmatically. There is immense growth opportunity for us here in India,” said Tejinder Gill, GM – The Trade Desk in India.
“In fact, we have been encouraged by the momentum of our commercial office and are doubling down on hiring engineers, as well as for business-related roles. Our new engineering hub will help us stay ahead of the innovation curve,” added Gill.
“The Trade Desk’s community of engineers value collaboration, diversity and critical thinking. Engineers in our Bengaluru engineering hub will be part of the global engineering team who will work on large-scale projects spanning around the world, as well as petabyte-scale data challenges, machine learning, and advanced visualizations,” said Shantanu Goel, Director of Engineering – The Trade Desk in India.
The Trade Desk has led many industry-leading innovations, including the creation of Unified ID 2.0 to provide the entire advertising ecosystem with the tools and technology needed to help fuel the open internet.
Unified ID 2.0 is a new identity solution that helps brands, publishers and consumers prepare for a cookieless world. Other initiatives the engineering hub will undertake include partnering with local publishers to enhance their advertising capabilities and expand the programmatic ecosystem in India.