Tata Consumer Products digitally transform its supply chain

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New York, USA – Kolkata, India: Tata Consumer Products Limited (TCPL) has built an autonomous and integrated supply chain with Blue Yonder and implemented by Accenture.

Leveraging solutions in Blue Yonder’s Luminate Planning, TCPL has digitally transformed its supply chain to improve end-to-end visibility across the value chain to meet growing consumer demands and drive growth. The project was executed on the cloud platform Microsoft Azure, which is Blue Yonder‘s strategic partner for SaaS-based solutions.

India based Tata Consumer Products is a consumer products company uniting the food and beverage interests of the Tata Group.

The company’s portfolio of products includes tea, coffee, water, salt, pulses, spices, and packaged food offerings. It is innovating with new marketplace models and expects a larger play in the food and beverage industry.

This requires the company to have enhanced capabilities for demand planning, inventory optimization, sales and operations planning (S&OP), supply planning and replenishment to be successful.

“With more people working from and staying home, tea consumption by consumers has gone up. By digitally transforming its supply chain, TCPL can be better prepared for these kinds of shifts in behaviour thanks to the strong demand, inventory optimization and S&OP capabilities of Luminate Planning powered by Microsoft Azure,” said Vishal Dhawan, VP – Sales, APAC – Blue Yonder.

With implementation partner Accenture and Blue Yonder’s Luminate Planning solutions, TCPL aims to increase service levels, reduce logistics costs and emissions and improve delivery responses. It wants to improve the sales organisation’s decision-making capabilities.

“The digital transformation of TCPL’s supply chain will allow for more intelligent planning and better execution that helps achieve greater efficiency, sustainability and resilience,” said Vineet R. Ahuja, a Managing Director for Accenture in India.

“With the combined value of our consumer goods industry experience and responsible supply chain expertise, TCPL will now have a future-proof, customer-centric supply chain and dynamic retailer sales intelligence that brings TCPL closer to end consumers,” added Ahuja.

By underpinning its SaaS-based supply chain footprint with Azure, TCPL can combine rich internal and external data from across its digital supply chain assets, allowing the company to gain real-time visibility into issues, take quick resolution actions and plan for scenarios.

In APAC, Azure fuels Blue Yonder’s ongoing SaaS momentum allowing its Luminate Planning solutions to deliver a seamless experience for Blue Yonder customers who can then make smarter business decisions that lead to profitable business growth.

“Companies like TCPL add value by integrating the Blue Yonder Luminate Planning solutions with Microsoft Azure,” said Venkat Krishnan, ED – Commercial Partners, Microsoft India.

“Luminate Planning helps TCPL tackle a variety of planning needs, ensuring customers have the right products when and where they need them thanks to the enterprise-grade reliability that Microsoft Azure provides,” added Krishnan.

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