Posted by Bengaluru: Global skincare brand NIVEA to digitally transform its supply chain with actyv.ai’s technological platform. For this digital transformation of the supply chain, NIVEA has partnered with actyv.ai – an enterprise SaaS provider in the B2B BNPL and insurance space.
Through the collaboration, actyv.ai’s technological platform shall enable NIVEA to digitally transform its supply chain. This will help NIVEA to onboard and offboard credible suppliers and distributors, periodically assess financial fitness across its partner ecosystem and ensure revenue protection through BNPL (Buy Now Pay Later).
NIVEA, India’s No 1 trusted skincare brand, constantly innovates to cater to the needs of its customers, who are partners in growth. Besides India, the 130 years-old-brand has a strong presence in 60 countries globally.
As a part of this collaboration, actyv.ai’s technology platform shall create digital avatars of NIVEA’s partners and consistently embed offerings to enhance operational efficiencies and growth.
Leveraging a unique scoring model, NIVEA assessed a majority of its suppliers and distributors. It has recorded a substantial reduction in partner attrition resulting in consistent business growth.
“actyv.ai aims to enable and empower global companies with a path-breaking technology platform that focuses on digitising and transforming partner engagements,” said Raghu Subramanian, Founder and Global CEO of actyv.ai,
“NIVEA products can be found in almost every household and the company is renowned for developing innovative skincare products. NIVEA’s adoption of our platform is a validation of our product capabilities. As part of this prestigious partnership, we will continue to deliver measurable outcomes and make this collaboration truly global,” added Subramanian.