Adobe join hands with Indian government agencies for digital literacy initiative

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New Delhi: Adobe has signed a Memorandum of Understanding (MoU) with National Skill Development Cooperation (NSDC) and Directorate General of Training (DGT) under the aegis of Ministry of Skill Development and Entrepreneurship to launch Adobe Digital Disha.

Adobe Digital Disha – a programme focused on helping vocational institutes leverage the power of Adobe Spark to integrate creativity and digital literacy into classrooms and curriculum, encouraging students to develop essential skills needed for jobs in the digital era. The programme is expected to touch the lives of over 1 million students and teachers across India by the year 2020.

With Adobe Digital Disha, Adobe Spark with premium features, a fun and frictionless storytelling Creative Cloud application that runs in any web or mobile browser, is now available free of charge for education and skill development. This will enable students to quickly and easily express themselves via graphics, web stories and video to creatively approach their assignments as well as develop digital portfolios. Teachers can easily create digital lesson plans and tutorials using Spark applications. Adobe is also making significant investments to conduct capacity building sessions regionally for teachers and students alike.

“The rapid evolution of technology and innovation are changing the fundamentals of skills needed to thrive in today’s digital era. While a section of jobs are becoming redundant due to technology, newer jobs are being created at double the pace – bringing forward the need of the youth to acquire a new breed of skill sets that will help them leverage the opportunity and maximise their own potential. Today, it is commendable to see major IT companies like Adobe join us in this mission drive creative skills and digital proficiency among the masses of India,” said Dharmendra Pradhan, Minister of Skill Development and Entrepreneurship.

“With the Adobe Digital Disha program, Adobe Spark will go a long way in enhancing digital literacy a core pillar of learning, thereby opening up a range of new possibilities for students and educators in India to express themselves and learn critical skills needed both in the classroom and when they enter the workforce,” said Mala Sharma, VP & GM – Creative Cloud Product Marketing and Engagement – Adobe.

“The educational system has made several positive strides in adapting to India’s digital transformation wave – and today, we are excited to launch Adobe Digital Disha and the initiative’s first alliance with Ministry of Skill Development and Entrepreneurship as part of our commitment to enabling India’s digital and creative acumen by skilling the youth of our nation,” said Kulmeet Bawa, MD – Adobe South Asia.

Adobe had earlier released the findings of its research that indicated the intersection of creativity and technology as key to the success of India’s Gen Z students. The Adobe study,which surveyed 500 Gen Z students and 200 teachers in India, concluded that a staggering 95 percent of students and 91 percent of teachers see creativity as essential to Gen Z students’ future careers. The study also found that 94 percent of students and 90 percent of teachers view technology tools playing a key role in Gen Z’s long-term career preparedness.

Adobe Digital Disha is aimed at driving synergies in creative thinking and technology based learning, which is set to be crucial towards helping India’s young minds stand apart in the future workforce.

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