Scibids’ AI helps Spotify drive its customer acquisition

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Mumbai: Paris-headquartered Scibids – AI programmatic marketing firm has helped Spotify to drive its customer acquisition. With the help of Scibids’ AI the music streaming app Spotify gained a 30% increase in user registration at a 24% lower cost per registration.

Scibids’ AI helped Spotify with a digital campaign to acquire new customers for its music streaming services in India. Spotify recently introduced Scibids’ artificial intelligence solutions into its ad tech stack which further helped increase its marketing ROI and customer acquisition.

Scibids’ AI worked with the Google Display & Video 360 team and Spotify’s agency MatterKind, to create custom algorithms specifically engineered to boost Spotify’s customer acquisition.

Google’s DSP platform, Display & Video 360, has some of the most advanced tools for advertisers, allowing them to create and push sophisticated algorithms to optimise campaigns.

Scibids’ AI customizable solution helped Spotify’s media buying strategies and needs with specifically designed algorithms to lower its cost per registration.

“Scibids is proud to partner with Spotify and MatterKind, who share our vision of smarter optimization enabled by AI. In this case, the challenge on the Google Display & Video 360 platform was to break the glass ceiling of performance, and turn exchange-based media buying into a competitive acquisition channel for Spotify,” said Rahul Vasudev, MD of Scibids (APAC).

“Results like these prove that AI has the ability to dramatically improve marketing ROI by carrying out real-time computations that were previously impossible. The icing on the cake is that the teams can then focus on more value adding tasks,” added Vasudev.

“We leveraged the power of AI to unlock scale with efficiency by using Scibids’ AI to add custom insights to Display & Video 360’s bidding mechanism. This proved to be useful in optimizing for not only top of funnel but deeper metrics for us as well,” said Shipra Srivastava, Head of Media, CRM and Partnerships – Spotify.

Scibids has built an AI that extracts the most discerning combination of variables for each campaign, enables reach on the open web and creates optimal algorithms to optimise KPIs as DSP campaigns start scaling up.

Scibids has recently also started operations in India with Samir Karpe as the Country Manager with teams across Mumbai, Delhi and Bangalore.

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