Posted by Mumbai: Palo Alto Networks has announced its intent to acquire Embrace, a provider of user-focused observability. The Embrace acquisition, will allow Palo Alto Networks to add high-fidelity Real User Monitoring (RUM) capabilities to its observability platform. The company hasn’t disclosed any financials of Embrace acquisition.
Besides, the company is also introducing Synthetics, a new capability built with its world-class Autonomous Digital Experience Management (ADEM) team, for proactively validating application performance from anywhere. These new capabilities will extend Palo Alto Networks Observability to Digital Experience Monitoring.
Customers will gain a complete, unified view, from end-user interactions and proactive app validation to backend software and infrastructure, all on the industry’s leading, innovative, cost-effective platform.
Modern applications are increasingly complex and autonomous, and organisations need full performance visibility to ensure reliability. Legacy tools are fragmented, cost-prohibitive, and frequently miss when a user’s experience is broken.
Embrace’s proven RUM capabilities are built for modern environments, allowing customers to deliver applications that scale at the pace of AI. Synthetics will leverage Palo Alto Networks’ globally distributed infrastructure to proactively validate application availability and performance from strategic locations across the globe.
With these new capabilities, organisations will be able to:
- Eliminate blind spots: Monitor user experiences and infrastructure health through a single interface to help ensure user-facing applications and workflows are seamlessly executing without introducing hidden digital issues.
- Prevent revenue impacting downtime: Combine Embrace’s advanced monitoring with the company’s deep data analytics, to quickly pinpoint and resolve complex performance issues, protecting revenue and brand reputation.
- Catch problems before any user does: Its Observability platform and ADEM deliver a complete view of digital experience by catching issues before they impact both customers and employees.
Following the acquisition of Chronosphere in January 2026, the company continues to drive innovation across its Observability platform, surpassing $300 million ARR in Q3 FY26.
“To truly understand how their applications are performing, organisations need to see the whole picture – from the moment a user taps or clicks to what exactly happens on the backend. By combining Palo Alto Networks’ leading Observability platform with Embrace’s innovative Real User Monitoring and the organically developed Synthetic Monitoring capabilities, we’ll deliver exactly that,” said Lee Klarich, Chief Product and Technology Officer (CPTO) of Palo Alto Networks.
“And we’re taking it a step further – by linking these capabilities with Cortex AgentiX, organisations will be able to both see and automatically fix issues across their ecosystem. This is what true platformisation looks like in practice,” added Klairch.
The Embrace acquisition is subject to customary closing conditions and is expected to close in the company’s first quarter of fiscal 2027.