Hitachi Vantara’s new offerings to serve mid-sized enterprises

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Santa Clara, USA: Hitachi Vantara’s new offerings will support data infrastructure needs of mid-sized enterprises. Hitachi Vantara’s new offerings include all-flash storage solutions, virtual storage-as-a-service offering and new NAS product.

The company has expanded its E Series line of high-performance NVMe all-flash arrays and introduced the Hitachi Virtual Storage as a service aimed at mid-sized enterprises.

Data volumes are growing nearly twice as fast as IT budgets (19% Y/Y vs. 10% Y/Y), according to 451 Research’s VotE Storage – Transformation 2020 report. That indicates that data volumes remain a critical pain point in storing and making that data accessible for customers and their applications.

With fewer IT staff and resources, mid-sized customers are eager for reliable solutions that can reduce their storage costs and drive efficiencies.

The company said its solutions address the most important needs of mid-market buyers, providing outstanding value and pricing for customers and partners.

“Hitachi Vantara has long been the gold standard for high-performance data storage but today we are raising the bar for mid-market storage too,” said Bobby Soni, President – Digital Infrastructure, Hitachi Vantara.

“We are enabling all the industry-leading capabilities and intelligent software that have fueled the success of the VSP 5000 down market to our new E-series mid-market products, with aggressive price points and enhanced ease of use,” added Soni.

The new as-a-Service offering, according to Soni is further easing the burden of managing infrastructure so customers can focus on what matters most – managing their business.

Hitachi Vantara’s New Offerings to Serve Mid-size Markets
Delivering choice and affordability, Hitachi Vantara today introduced two new offerings to establish itself as the preferred midrange portfolio provider.
The company is expanding the Hitachi Virtual Storage Platform E Series line with the addition of VSP E590 and E790 – new all NVMe midrange all-flash models. They bring enterprise-class features and benefits to customers of all sizes whose businesses are outpacing their existing infrastructure and need support for modern business processes like DevOps.

The new E series features intelligent embedded management capability designed to simplify all aspects of the E series from rapid installation to automated provisioning and intelligent performance management. In a way, it addresses the top priorities for smaller IT teams in mid-sized enterprises.

For customers planning larger deployments, and seeking greater end-to-end analytics, workflow orchestration, and automation, the VSP E Series systems are also compatible with Hitachi’s advanced, enterprise-grade management software, Hitachi Ops Center.

VSP E590 and E790 are 2U platforms that enable best-in-class performance with more simplicity of integrated data protection and copy data management capabilities. This helps to protect and simplify the management of data.

Both E590 and E790 leverage the same SVOS RF operating system as the VSP 5000 Series for guaranteed data reduction and efficiency. It offers performance and capacity in a condensed footprint at an affordable price.

Hitachi VSP E Series portfolio brings the AI-powered Advanced Data Reduction (ADR) feature that drives capacity efficiencies, so mid-range customers can make the most of limited space.

Available through partners, Hitachi Virtual Storage as a Service provides enterprise-class cloud storage services specifically designed for mid-market needs.

It offers powerful and predictable storage services to mid-market enterprises, delivered as a managed service either on-premises or co-located. With the flexibility of a consumption-based pricing model, it provides predictable rates for easy budgeting and a fast self-service console for agility to adapt to changing infrastructure needs. Additional benefits include:

  • 99.99% uptime service level with a fast sub-millisecond response time.
  • Simplicity for partners to manage and easy for customers to subscribe while providing enterprise performance at competitive rates.
  • Enterprise-class service availability and performance allow customers to harness cloud economics without relinquishing control.
  • Agile self-service console for easy oversight and planning.
  • “Faster-to-market” capabilities with elastic and accelerated storage infrastructure.

Hitachi Vantara also introduced the HNAS 5000 family, a simple, efficient storage solution for distributed enterprise and datacentre application workloads. This allows customers to consolidate file data on the same Hitachi Vantara infrastructure they already trust. It offers:

  • Increased productivity of shared storage infrastructure. Customers can add files to any VSP system for a one-stop-shop solution consolidating a wide range of workloads.
  • Reduced expenses by offloading file data based on rules and policies to any type of remote target including public cloud.

“Unlike large enterprises, mid-sized companies don’t have large IT staffs or enjoy the benefits of multi-million-dollar IT budgets,” said Enrico Signoretti, Analyst, GigaOm Research.

“These mid-sized companies often stumped to find reliable solutions that can reduce IT spend, especially storage costs,” pointed out Signoretti.

“Hitachi Vantara’s expanded E-Series line of high-performance NVMe all-flash arrays and new Virtual Storage as a Service targeted at the business-critical workloads of mid-sized customers should be a welcome addition to the market,” he added.

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