New York, USA: FedEx entered into the e-commerce solutions space with its first data-driven digital platform fdx. The logistics company has announced its new e-commerce platform fdx which connects the entire customer journey, helping companies to grow demand, increase conversion, optimise fulfilment, and streamline returns.

It claimed to be the only logistics company to connect the entire customer journey by offering end-to-end e-commerce solutions for businesses of all sizes – all in one platform.

FedEx enters into e-commerce

“FedEx is transforming into a digitally-led business powered by our extensive physical transportation network, leveraging our scale and insights from moving 15 million packages per day,” said FedEx Corp. President and CEO Raj Subramaniam, who announced the new platform during a retail industry event on 14 January.

“Through fdx, we will enhance our longstanding relationships with merchants of all sizes to help them optimise and grow their businesses through digital intelligence.”

Data and insights

The new digital platform fdx will provide data and insights that improve visibility and connected capabilities across the customer journey. It will help merchants make more strategic logistics decisions from the point of demand to delivery and returns.

FedEx will officially launch its new digital platform fdx in the fall of 2024. However, the fdx platform is currently available in a private preview [upon request] mode and businesses interested in can sign up for it.

The platform brings together existing and new FedEx capabilities for customers. The following digital capabilities are available today to help merchants:

Grow consumer demand. It helps to connect with high-value customers via FedEX’s ShopRunner member network.

Increase conversion. It helps merchants share estimated delivery dates and time window updates throughout the shopping experience – on product pages, in the cart, and at checkout to increase delivery transparency and encourage conversion.

Improve visibility and control of shipments. It offers a view of near real-time shipment time to make informed decisions and manage risk through FedEx Surround.

Understand carbon emissions impact. It provides access to detailed carbon emissions data through FedEx Sustainability Insights to help make more sustainable supply chain decisions.

Streamline returns. It offers key features of streamlining, configuring, and managing digital front-end return experiences, data exchange, and physical transportation for returns in one platform.

Additional digital capabilities that will be part of the fdx launch this fall:

Optimise order fulfilment. The platform will have the feature to integrate real-time FedEx network insights into order management systems. This will help surface optimal shipping routes and speeds for more efficient, cost-effective deliveries.

Create a custom post-purchase experience. Match brand standards from order tracking to returns. This capability will provide transparency with delivery dates and accurate shipment updates.

(Image source – FedEX)