Dentsu Group acquires Extentia to strengthen CT&T forte

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Mumbai: Dentsu Group has entered an agreement to acquire a majority stake in Extentia, a software development company focusing on enterprise mobility, cloud engineering and user experiences. Dentsu Group has not disclosed the financials of this deal.

The Extentia acquisition aligns with Dentsu Group’s stated ambition of reaching 50% of the net revenue generated by Customer Transformation & Technology (CT&T), encompassing the fast-growth areas of customer experience and commerce.

Extentia will join Merkle, a technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group’s international business, Dentsu International.

Established in 1998, Extentia has nearly 800 staff in Pune and Bangalore, India. With this acquisition, Extentia further bolsters Merkle’s existing Salesforce capabilities, adding scale and additional geography in India.

As a Salesforce Crest Partner and one of the nine Salesforce product development outsourcers globally, Extentia adds expertise with more than 350 Salesforce certifications and new Salesforce App Cloud capabilities. The union will further expand Merkle’s existing offering in Salesforce Sales and Service Cloud capabilities.

Dentsu Group with over 1,300 Salesforce trained staff and 3,500 Salesforce certifications, provides customer experience transformation solutions. It is one of Salesforce’s largest partners.

“As one of Salesforce’s largest partners and its top agency partner, we owe it to our customers to deliver world-class, cross-functional, cross-platform expertise,” said Michael Komasinski, Global CEO, Merkle.

“Extentia differentiates itself through a design-first approach to its cloud-native technical and engineering product solutions, This strategic acquisition will allow Merkle and Dentsu to meet the growing market demand for supporting our clients in driving complex architecture integrations,” added Komasinski.

“We’ve found a perfect partner in Merkle – complementing our respective strengths, scaling our digital capabilities, and delivering positive value for all our stakeholders,” said Umeed Kothavala, CEO of Extentia.

“Building on our capabilities across digital transformation, experience-centricity, and cloud platforms, Extentia and Merkle will deliver advanced solutions to more customers across the world than ever before,” added Kothavala.

Extentia employees, including the leadership team, will make the transition to Merkle. The company will be known as “Extentia, a Merkle Company” with immediate effect and will develop joint go-to-market plans and accelerate growth across both businesses.

(Image credit – APNews)

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