Coca-Cola Beverages Africa, Genpact in a transformation deal

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Johannesburg – New York: Coca-Cola Beverages Africa (CCBA) has partnered with Genpact. Under the tie-up, Genpact will transform operations to drive CCBA’s competitive growth.

Leveraging digital technology and analytics, Genpact will help CCBA in streamlining its operations to enable real-time business decision making.

Genpact will establish a multi-function, digitally-enabled shared services organisation to centralize and automate CCBA’s finance, procurement, data management, and other functions. This will create intelligent operations that improve customer service and allow CCBA to focus more on its core business.

Coca-Cola Beverages Africa (CCBA), the eighth largest Coca-Cola bottling partner worldwide by revenue and the biggest on the African continent. It has over 17,000 employees.

“Our new shared services organisation is key to CCBA’s business strategy. Genpact’s deep process, domain, digital, and analytics capabilities, combined with its track record of transforming consumer goods and beverage companies, will help us sustain profitable growth and increase our market share,” said Jacques Vermeulen, CEO – Coca-Cola Beverages Africa.

“We’re also delighted that our relationship with Genpact will provide rewarding career opportunities for many of our South Africa associates,” added Vermeulen.

The initial phase of the multi-year deal involves CCBA’s South Africa operations and is expected to expand to other countries in Africa. CCBA employees in South Africa working in the areas covered by the partnership will transfer to Genpact. They will have new career path prospects that take advantage of Genpact’s expertise in finance and process transformation.

“Ever-changing consumer habits dictate the need for beverage companies to drive digital and data-led innovation and build resilient operating models that can adapt quickly to evolving market demands,” said Tiger Tyagarajan, CEO – Genpact.

“We look forward to leveraging best practices from our experience with other bottlers to help CCBA implement new ways of working and accelerate its transformation. We are also excited to grow in South Africa and welcome our new associates from CCBA to the Genpact family,” added Tyagarajan.

Genpact will open a second delivery centre in Johannesburg, South Africa. With this, it is expanding its footprint in the country from its existing sites in Johannesburg and Durban.

“We are excited that Genpact is partnering with us and expanding its operations locally,” said Velaphi Ratshefola, MD – Coca-Cola Beverages South Africa.

“This is in line with our focused customer-centric approach while developing people and communities where we operate. Importantly, the shared services model will enable us to realize our aspiration of sustainable, profitable growth as we adapt to a dynamic, changing environment,” added Ratshefola.

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