NITI Aayog and Flipkart join hands for revamped WEP

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New Delhi: NITI Aayog and Flipkart have joined hands to launch the revamped Women Entrepreneurship Platform (WEP).

The WEP is a first of its kind, unified access portal which brings together women from different parts of India to realise their entrepreneurial aspirations.

The revamped version shall also include an additional feature to offer mentorship to the women mentees with specific knowledge concerning a problem area through a dedicated online mechanism facilitated under FICCI-FLO’s Empowering the Greater 50% mission.

Amitabh Kant, CEO, NITI Aayog first mooted the platform idea and had announced the setting-up of a Women Entrepreneurship Platform in NITI Aayog in 2017.

NITI Aayog and Flipkart will jointly bring forth the strength of technology and user experience to the foreground to enable ‘Community’ interaction and engagement for women entrepreneurs on the platform.

The vision is to make ‘Community’ a very interactive, rewarding and intuitive QnA platform leveraging WEP resources, so that entrepreneurs can utilize it for fruitful discussions and for sharing knowledge, ultimately benefiting the women entrepreneurs ecosystem in India.

‘Community’ on the WEP platform aims to connect knowledge-seeking women entrepreneurs who have questions or seek clarifications on multiple aspects of setting up new businesses (like registering businesses, GST, funding, effects of the pandemic, etc.).

Or progressing already established businesses; to knowledge providing women entrepreneurs who have experience in setting up businesses and hence can contribute by solving queries.

“It is my hope that WEP will become a digital place for entrepreneurs to not only seek information and support but also help each other out. Serving as a forum for people’s voices – helping inform policies and programmes to better suit the people’s needs and requirements,” said Amitabh Kant, CEO – NITI Aayog.

“The WEP plays a critical role in uplifting and empowering women-led businesses in their growth ambition. We are privileged to partner with NITI Aayog in enabling their journey to success,” said Kalyan Krishnamurthy, CEO – Flipkart Group.

FICCI – FLO Empowering Greater 50% programme lays a special emphasis on enhancing entrepreneurial and decision-making skills of existing and aspiring women entrepreneurs through need-based Mentorship programmes and Mentor-Mentee matchmaking,” said Dr Sangita Reddy, former President FICCI.

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