SonicWall

SonicWall partner strategy drives key business, growth

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Singapore: For cybersecurity company SonicWall, the success of channel partner strategy has been evident in in driving key business performance and growth. SonicWall said that its relentless focus on partners, strategic partnerships and innovation across portfolio has enabled continued business momentum and growth.

SonicWall’s continued business momentum and growth reflects in the company’s most recent financial results driven by new customer acquisitions and the success of its partner initiatives.

For instance, the company’s Managed Security Services (MSS) bookings posted a 68% year-over-year jump. Its Zero Trust / Cloud Secure Edge (CSE) bookings grew 70% year-over-year with transacting partners rising almost 40% quarter-over-quarter.

Likewise, the company’s Service Provider Program recorded a 91% increase in partners, which points to the high demand of SonicWall’s MSP/MSSP solutions. In terms of Partner growth, the company witnessed rise in transacting partners for four consecutive quarters which is a result of SonicWall’s channel-first strategy.

“Last year was pivotal for SonicWall as we capitalised on the acquisitions we made in 2023 and integrated them into our portfolio, our platform and our most valuable asset – our partner ecosystem,” said SonicWall Chief Strategy Officer, Matt Neiderman.

“As we have expanded our offerings to include key capabilities like ZTNA and MXDR, our focus has been on designing them and bringing them to market in a way that supports the needs of the MSP and broader partner community. Now more than ever, we have a more complete set of tools that partners of every size can leverage to protect their customers and compete in an evolving IT services market.”

Notably, the company’s focus on Managed Service Providers (MSPs) and Managed Security Services Providers (MSSPs) has been paying- off well but it’s not limited to that. For instance, SonicWall’s Zero Trust Network Access (ZTNA) and other Cloud Secure Edge Solution, is witnessing unprecedented growth.

In the network security and firewall market, SonicWall holds a market share of approximately 11.1% in the networking hardware category, according to industry estimates.

SonicWall said it is quickly transforming its ecosystem of over 17,000 partners globally to offer cloud native solutions and co-managed security solutions including Managed XDR backed by the SonicSentry team of 24×7 cybersecurity professionals.

“SonicWall’s inside-out approach, kicked off almost 3 years ago, has uniquely positioned us to anticipate and meet the evolving needs of our partners and customers more effectively than ever,” said SonicWall CEO and President, Bob VanKirk.

“By listening and acting on partner feedback, expanding our world-class cybersecurity offerings, and bringing to market solutions designed specifically for MSPs we are ensuring that our partners have the support they need to thrive, and empower them to keep their customers safe. Together, we are not just keeping pace with industry demands; we are setting the standard for success in cybersecurit,” added VanKirk.

“SonicWall’s growth in APJ is a testament to our commitment to delivering innovative, scalable cybersecurity solutions that empower our partners,” said Debasish Mukherjee, VP of Sales, APJ – SonicWall.

“By equipping MSSPs and MSPs with advanced threat protection, cloud-native security, and flexible service models, we enable them to safeguard businesses of all sizes while driving long-term success. As cyber threats evolve, our focus remains on providing the right tools, intelligence, and support to help our partners stay ahead, ensuring they can meet the security needs of their customers with confidence and efficiency,” added Mukherjee.