HP updates Amplify Partner program, adds AI training, certification

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News Highlights

  • HP launches an industry-first with new Future Ready AI MasterClass, powered by HP University
  • Unveils new partner benefits including Growth Play for AI Data Science
  • Evolves membership track through simplified architecture
  • Expands sustainability initiative Amplify Impact, to Distribution Partners and nearly 50 countries

Las Vegas, USA: Tech giant HP has enhanced its Amplify Partner program with the addition of a new AI (artificial intelligence) training, certification and growth opportunity in AI Data Science. HP announced enhancements to its Amplify Partner program during the Amplify Partner Conference concluded this week.

It announced new benefits for partners that included the industry’s first role-based artificial intelligence (AI) partner training and certification program, coupled with a new growth play opportunity, tailored for AI Data Science.

The updates to Amplify Partner program are backed HP’s broad portfolio of more than 100 AI-enabled solutions and its Future Ready strategy to drive new opportunities and long-term sustained growth for partners.

“HP’s Amplify Partner program stands out as an industry-leading partner program – the only channel program in the industry to go beyond performance-based models – encompassing capabilities, collaboration and unrivaled performance,” said Kobi Elbaz, HP’s SVP and GM of Global Channel, Sales Innovation and Operations.

“Partners are essential to unlocking growth opportunities and serving customers and we aim to provide the right program, the right training, and the right growth opportunities and benefits to make it easier to sell our world-class products and services. Together we have the Future Ready portfolio, operations, and partners to win,” added Elbaz.

Role-based AI Partner Training and Certification Program

With the HP University’s help, HP will launch its Future Ready AI MasterClass on May 1, 2024. This initiative will cover a range of topics designed to equip channel partners with the knowledge they need to educate and advise customers on the right AI products and solutions to meet their needs.

For this training program, HP is working with NVIDIA to develop the initial series of advanced training modules. Subsequent releases, involving further Alliance Partners, aim to consistently augment the expertise and capabilities of HP Amplify partners, enabling them to stay ahead in the swiftly changing AI landscape.

“Designers, engineers, and creatives need the latest tools and capabilities to harness the potential of AI for their everyday workflows,” said Bob Pette, NVIDIA’s VP of Enterprise Platforms.

“Our work with HP will help empower their partners to utilize HP products and solutions, powered by NVIDIA, to cater to customer AI needs across the entire channel ecosystem,” added Pette.

Amplify Growth Plays

Besides, the AI training program, HP will roll out access to Amplify Growth Plays – a new program built around the company’s growth categories, for all its HP Amplify Commercial Partner from May 1, 2024.

This new program combines unique tools, advanced capabilities and compensation elements and rewards partners with tailored benefits and incremental profitability.

The company said that its latest Growth Plays program focused on AI Data Science is designed to reward eligible partners with tailored benefits for investing in strategic focus areas beyond specializations. Additional Amplify Growth Plays launching May 1, 2024, include Digital Services, Video Collaboration, and Active Care Services.

Simplifying the HP Amplify Partner Program

To increase access to HP’s expanded product and service portfolio, the company said it is simplifying the Amplify partner membership architecture. From May 1, 2024, Amplify members will benefit from HP’s new tailored approach to meet unique customer demands, driven by a consistent framework and two-track structure: Synergy and Power.

As part of the Power partner track, HP is also introducing new distinctions for enrolled partners: Power Elite and Global Power Elite. This structure rewards partners who operate on a large scale and deliver significant revenue and capabilities.

Positive Change with HP Amplify Impact

On May 1, 2024, HP will also extend its pioneering partner sustainability assessment and training initiative HP Amplify Impact to distribution partners in nearly 50 countries. Since its launch in 2021, this acclaimed program has successfully equipped more than 40% of Amplify partners with the knowledge and tools needed to champion positive change. By prioritizing sustainability as a pivotal competitive advantage, Amplify partners are empowered to create significant impact in areas such as climate action, human rights, and digital equity.