AI startup integrates Amazon Pay into its payment app

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Bangalore: AI startup, a pioneer in conversational commerce, integrated Amazon Pay into their app and SDK to facilitate seamless payments for transactions within a single chat window interface. has witnessed over 80% repeat customers using Amazon Pay across 15 plus services and 5 plus platforms over the past 6 months, creating a unified digital payments success story for both the companies.

Driven by the shared philosophy of customer-obsession, these tech-first companies have joined hands to provide utmost convenience to the users by removing the friction on each step from choosing to discovering to paying for products and services.

With Amazon Pay, consumers transacting through Niki on its own apps (iOS, Android, Web) or on its SDK partners’ apps can use the same payment gateway across multiple services and platforms. Transactions happen primarily through Amazon Pay balance, leading to a one-step checkout. Besides Amazon Pay balance, customers can also use their stored cards on Amazon, thereby reducing payment friction to a great extent.

From the consumer’s point of view, this ease of use and freedom of payment were habit-forming, and have led to an exponential growth in the number of transactions being carried out using Niki. About 80% repeat customers were using Amazon Pay to make bill payments, bus, hotel, movie ticket bookings and more, thanks to the lightning-fast checkout experience offered across platforms.

Commenting on the success of the unified digital payment partnership between the tech companies, Manesh Mahatme, Director of Payments,, said, “We are happy to partner with to extend the trusted and convenient Amazon Pay experience for customers. We understand our customers’ needs and continuously seek to enhance their payment experience across platforms they frequently use. Our primary tenet of any partnership is to make digital payments the most trusted, convenient and rewarding choice for customers. We have observed that approximately 97% transactions were carried out using Amazon Pay. This goes a long way in saying that users prefer a convenient, one-step checkout process.”’s focus has always been on delivering seamless and easy shopping experience to users. Talking about the successful partnership with AmazonPay, Sachin Jaiswal, CEO,, said “Providing a consistent online shopping experience across all our services and platforms has helped us cut down the learning curve of users from all demographics and geographies. For us, it has always been about enabling everyone to go digital and take advantage of the convenience of buying products and services online. By partnering with AmazonPay, we’ve accelerated our journey towards true digitisation.”

A pioneer in the conversational commerce space, Niki provides a simple and easy to use chat interface to shop for numerous products and services like movie and bus ticket booking, hotel and cab booking, utility bill payments, mobile recharges, local deals and laundry service, to name a few. To the businesses, it provides a plug and play technology in the form of Niki SDK that can be easily integrated everywhere, including operating systems, on messaging platforms like Facebook Messenger, and on the brand’s applications (Android, iOS and web). With the simple integration, a brand can offer 25+ services provided by 60+ merchants on board, to its customers. The utility of SDK is already evident across sectors with some of the recent tie-ups with brands like HDFC bank, ICICI Bank, Federal Bank, iReff, Karbonn Smartphones, to name a few.

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