Bangalore: Flipkart partners with Nothing to offer customers a new experience in NFTs in India. Under the partnership, Flipkart customers having pre-booked and bought a Nothing phone would be airdropped Nothing Community Dots. And this will enable them access to unlock special perks, including early access to new products and offline events.
FireDrops is Flipkart’s excursion into Web3. Earlier the e-commerce company launched Flipkart Labs to explore NFT-related use cases to redefine the shopping experience and incubate solutions at the intersection of technology and e-commerce.
Flipkart partners with Nothing
FireDrops is a feature which will be available on the Flipkart Android and iOS application from 22 July onwards. And Nothing phone (1) owners will be able to claim the limited-edition of Nothing Community Dots NFTs.
With FireDrops, Flipkart wants to bring the value of NFT and, by extension, Web3 to a wider audience. GuardianLink – an NFT ecosystem company has powered the Nothing NFT Drop on FireDrops.
“We are delighted to join hands with Nothing to bring our customers into the Web3 playground with the very first NFT drop at Flipkart FireDrops, hosted on Polygon’s blockchain,” said Jeyandran Venugopal, Chief Product and Technology Officer, Flipkart.
“The Flipkart-Nothing partnership and the launch of the Nothing Community Dots, therefore, constitutes an important step for FireDrops, helping us in the vision to bring the potential of Web3 to India,” added Venugopal.
“We recently announced the Nothing Community Dots to create more meaningful connections with our community. This is a step further in that direction”, said Manu Sharma, VP and GM, Nothing India.
“We recently introduced Phone (1), our first smartphone and the gateway to future connected and open product ecosystem. We also plan to make not just the phone category, but other ecosystem devices future-ready by enabling sustainable and secure access to Web3,” added Sharma.
“We’re delighted to be supporting Flipkart and Nothing in pioneering this innovation in an environmentally-friendly fashion,” said Arjun Kalsy, VP of Growth at Polygon.
The Community Dot NFTs will be open to being redeemed by anyone who pre-ordered Nothing Phone (1) on Flipkart between the 12th to 18th of July. Here’s how.
- Complete the payment to make the purchase of Phone (1)
- Flipkart will send an email after 7-10 days from the delivery date
- Customers can follow the steps on the email to claim their Black Dot NFT