Posted by Mountain View, USA – Mumbai, India: Indian crypto exchange Unocoin has partnered with CleverTap, a SaaS-based customer lifecycle management provider. Under the partnership, Unocoin has leveraged CleverTap’s solution to optimize and improve its user engagement with omnichannel customer experience.
Unocoin has integrated CleverTap’s solution into its app to better understand user behaviour and create segments based on user activity, demographics, and other parameters. The crypto exchange will also be able to create hyper-personalized campaigns to engage with its audience across multiple channels and have precise communication.
“As a platform that helps individuals with investments into cryptocurrencies, we need to be cognizant of the exact needs of our users. Understanding a customer’s behaviour on our app becomes vital as this helps us provide a tailored experience.”
“Since awareness and understanding of cryptocurrencies at large is at a nascent stage, delivering precise communication becomes all the more important,” said Suhas SK, SVP – Marketing, Unocoin Technologies Private Limited.
CleverTap enables Unocoin to keep track of app activity, in-app purchases, and returning users. It will also be able to personalize customer experience using real-time behavioural data with precise predictive recommendations, leading to engagement opportunities based on each user’s exact needs.
“We are delighted to partner with Unocoin in their journey to make investing in cryptocurrency easy for all. With CleverTap Retention Cloud, Unocoin will be able to hyper-personalize the experience for every investor,” said Vikrant Chowdhary, Chief Growth Officer, CleverTap.
“Today, hyper-personalisation is crucial at every point in a customer’s journey and is a key enabler to growth. We are confident that with our help, Unocoin will be able to grow and offer its customers exactly what they need,” added Chowdhary.