Posted by Mumbai: Zee Entertainment Enterprises Ltd. (ZEE), has announced the appointment of Shiva Chinnasamy as the Chief Technology and Product Officer (CTPO), effective from 2 September 2024.
In the role of CTPO, Shiva will be based at the company’s Technology & Innovation Centre (TIC) in Bengaluru and will report to Amit Goenka, President of Digital Business, International Linear Business, Enterprise Technology and Broadcast Operations & Engineering.
Shiva will be responsible for driving efforts at the TIC across data, AI and ML to better the consumer experience across platforms. And further support the company’s growth plans across its core business segments.
“Shiva’s invaluable industry expertise and experience in scaling businesses with a deep understanding of technology will be instrumental in building the necessary capabilities for the company in its next phase of growth,” said Amit Goenka, President – Digital Business, International Linear Business, Enterprise Technology and Broadcast Operations & Engineering, ZEE Entertainment Enterprises Ltd.
“I look forward to working closely with Shiva and the team at TIC to complement the long-term growth trajectory of the company,” added Goenka.
“I am honoured to join the journey of ZEE at a pivotal intersection between content and technology, as the Company aims to fortify its capabilities in the realm of content distribution and monetization,” commented Shiva Chinnasamy, CTPO of ZEE Entertainment Enterprises Ltd.
“I am excited to get started and work with the teams to build innovative solutions for our businesses and unlock deeper consumer insights that help accelerate innovation-driven growth opportunities for the company,” added Chinnasamy.
Shiva comes has over two decades of working experience across technology, data science and analytics to provide large-scale, long-term solutions in close collaboration with stakeholders and business partners. His expertise spans across Ad tech, e-commerce, omni-channel retail, B2C fintech, B2B SaaS, platform engineering and mobile engineering. He has been instrumental in building multiple impactful products in lead roles through innovative ideas and tight execution.
Prior, he worked with Rippling as the India Site Lead, responsible for building a high-performance, data-driven collaborative culture. During his career, Shiva also worked with global companies including Google, Tesco, Target, Amazon and Verizon Labs amongst others.