Samual Machado

Samual Machado to lead Sabre’s agency biz across India, South Asia

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Singapore – Mumbai, India: Sabre Corporation, a travel industry-focused software and technology provider has announced the appointment of Samual Machado as MD to oversee Sabre’s agency business across India and South Asia.

With this new appointment, Samual Machado is returning to Sabre. He joined Sabre Hospitality Solutions in 2011 as Head of Account Management in India, progressing through varied roles before moving to Singapore to drive sales for the Asia Pacific region.

He began his career in the travel and hospitality industry with renowned brands such as Jet Airways and Starwood Hotels & Resorts, now part of Marriott International.

Most recently, Machado, worked as SVP of Business Development, Travel & Hospitality (APAC), at Teleperformance, a global digital business services company. He holds a master’s in Management Studies and a degree in Mechanical Engineering.

“We’re delighted that Sam is re-joining our Sabre family,” said Brett Thorstad, VP of Sabre Travel Solutions, Agency Sales, Asia Pacific.

“India is one of the world’s fastest-growing travel markets and customers are relying on Sabre to drive innovation and shape the future of travel. Sam brings a technology-centric approach with rich expertise in sales, account management and customer experience, both in India and internationally,” added Thorstad.

“I’m honoured and excited to be returning to India and South Asia, a region where I began my journey with Sabre back in 2011 and have forged lifelong friendships,” said Samual Machado.

“India’s travel sector is dynamic and rapidly growing, and I look forward to driving further growth and development for Sabre across this important region. I’m excited to be working with the talented Sabre team and our travel partners to drive digital transformation, enhance customer experiences, and unlock new opportunities for growth in India and the wider South Asia marketplace,” added Machado.

Sam will be based in Mumbai. He and his team will be focusing on supporting both online and brick and mortar agency customers, reinforcing Sabre’s commitment to its customer-centric and technology-driven approach.