Posted by Bengaluru: Hyderabad based AI-first retail CRM startup Zithara.AI, has announced the appointment of Ravi Bhushan Ojha as Vice President (VP) of Product Engineering.
With the new appointment, Zithara aims to scale intelligent solutions for India’s vast offline-first retail ecosystem — spanning jewellery, automobile, electronics, real-estate, wellness, luxury and modern retail and local service-led enterprises.
As VP of Product Engineering, Ojha will lead Zithara’s core technology offerings, focusing on customer acquisition, engagement and support automation, personalisation, and real-time decision-making — all purpose-built to empower businesses that have traditionally relied on in-person customer interactions.
Ojha brings over 14 years of experience in enterprise software, cloud architecture, and AI-driven SaaS product development. Prior, he worked at Caliber Technologies, where he played a pivotal role in building scalable enterprise platforms and driving digital innovation on scale.
“Ravi’s arrival marks a new chapter in our growth story. His engineering depth and innovative mindset align perfectly with our mission to build practical, AI-first systems that help offline first omnichannel retailers thrive in the next era of AI enabled digital world,” said Varun Kashyap, Co-Founder of Zithara.AI
“As we expand from Hyderabad to international markets, Ravi will be instrumental in shaping products that understand the real-time needs of everyday businesses. Our vision is to bring intelligent engagement to the forefront — whether it’s a boutique jeweler, a neighborhood salon, or a growing retail chain,” added Sridevi Reddy, Co-Founder of Zithara.AI
Commenting on his new role, Ravi Bhushan Ojha said, “Zithara represents a rare and exciting opportunity to bring cutting-edge technology to sectors often overlooked in the digital transformation narrative. What drew me to Zithara is its bold yet clear vision — to place intelligent engagement at the core of everyday businesses, not just large enterprises.”
“I’m especially inspired by the company’s focus on grassroots innovation — empowering jewellers, salon owners, and local entrepreneurs with AI solutions that are human, adaptive, and actionable. These are the businesses that form the economic backbone of our communities, and they deserve tools that are simple, powerful, and designed for real-world impact,” added Ojha.