Adobe appoints David Wadhwani as EVP & CBO, Digital Media

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San Jose, USA: Adobe appointed David Wadhwani as EVP (executive vice president) and CBO (chief business officer) of its Digital Media. In this role, Wadhwani will be responsible to drive Adobe’s global Digital Media business across Adobe Creative Cloud and Adobe Document Cloud.

This also includes all product marketing, strategic partnerships, customer support and go-to-market across geographies, working closely with the Digital Media Product organisations.

He will report directly to the company’s president and CEO Shantanu Narayen. Wadhwani previously served as SVP and GM of Adobe’s Digital Media business from 2010 to 2015.

“We’re thrilled to welcome David back to Adobe to lead our Digital Media business. He is a transformational leader with an exceptional record of operational excellence, innovation and growth,” said Shantanu Narayen, President and CEO, Adobe.

“David’s extensive experience, impressive track record and passion for Adobe and our customers make him the ideal choice to lead the explosive creativity and document categories through their next phase of growth,” added Narayen.

“I’m excited to return to Adobe at a time when digital content is becoming the foundation of expression and engagement for everyone, from individual artists, storytellers and business owners, to the largest global brands,” said David Wadhwani.

Creative Cloud and Document Cloud are helping millions around the world express themselves and digitize their workflows in innovative ways. The tailwinds in Adobe’s Digital Media business are immense, and I look forward to leveraging this moment to deliver even more value to our customers,” added Wadhwani.

Wadhwani returns to Adobe from Greylock Partners where he is a Venture Partner. Prior to joining Greylock, he was AppDynamics‘ President and CEO, which Cisco acquired in 2017 for nearly $4 billion.

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