Posted by Pune: Sterlite Technologies Ltd., (STL) – a global data network solutions provider has unveiled Intellza – its next-generation business intelligence solution at a recent trade event in France.
The solution maximises engagement through AI-based predictive modelling of customers’ journeys. The innovative solution was validated in the event by leading telcos – Orange and Deutsche Telekom.
“Integrating AI solutions is complicated. Integration has to be done at two levels: technical and business, the latter being more challenging. Quick integration without hindering the running of business processes is critical. When we demoed the solution, the technical integration was straight forward and done quickly using REST technologies. The AI decision engine was used in its vanilla state, and worked very well. The overall architecture includes data lakes, analytics and decision engine, and is utilised as a modern toolset,” said Lucius Gruber, Enterprise Architect – Deutsche Telekom IT GmbH.
“AI is not an easy environment. To build use cases with AI, it’s necessary to understand business and technology processes, and have the ability to create personalised information that enables decision making for the next-best engagement. The customer’s journey is orchestrated in the back office, with an understanding of the journey’s data elements that steer the process,” said Arnold Buddenberg, Enterprise Digital Business and IT Transformation Architect – Orange.
STL’s AI-powered business insights and data analytics solution empowers telcos to bring deep personalisation, assess the performance of newly launched products, gauge customers’ expectations and help introduce relevant products with minimal risks, opening up new revenue streams.
STL has invested deeply in building its AI engine, which powers its software offerings. Speaking about its disruptive AI capabilities, said,
“AI and ML are undoubtedly on top of business leaders’ minds globally. Yet, what remains elusive is leveraging these capabilities to drive tangible improvement in business KPIs such as Net Promoter Score. Intellza, our AI-enabled real-time personalisation solution, is an answer to this customer use-case problem statement. Intelligent data analysis and advanced AI-ML algorithms provide actionable insights for the next-best engagement, at a speed and scale unlike no other product in the market,” said Shrirang Bapat, CTO – Network Software, STL.