Posted by Mumbai: Kaspersky has launched its Safer Tomorrow platform. The platform will try and better answer humankind’s most significant questions about the future. The platform runs on a foretelling neural network, developed by a branch of global advertising agency BBDO.
Selected daily predictions from the platform are shown on a live-streamed billboard situated on New Zealand’s east coast. It is one of the first locations to see the new day and meet the future.
Committed to building a more protected and safer world, the cybersecurity company said. And to achieve this, it closely follows technological trends and predictions to generate a picture of what we can expect in the future and to understand how to secure it in advance.
Kaspersky also believes that the more people who consider the future and the likely trajectories of society and technology, the more they will be able to foresee and contribute to this better and safer tomorrow.
With Safer Tomorrow, anyone from around the globe can get answers to the most significant questions about ‘tomorrow’ – from “when will flying cars become ordinary vehicles?” to “what will 3D printing be capable of by 2050?”
In addition, they can watch the billboard live from one of the world’s most forward time zones via www.safertomorrow.online
The neural network, specially developed for the platform, uses the latest machine learning architecture and techniques. The trained algorithm analyze requests and provide predictions based on data collected from hundreds of thousands of related sources.
These references include science fiction books and magazines, selected media and blogs. It also uses insights from Earth 2050 – Kaspersky’s award-winning interactive project that provides a futuristic image of what the world will look like in 30 years’ time.
“Looking into and understanding the future is something that has occupied the minds of humankind throughout time. It is this knowledge that allows us to be secure, prepared and confident. Kaspersky believes in a bright future where, the as-of-yet unseen potential for humanity will be opened up by technology, which is why we secure it,” said Andrew Winton, VP – Global Marketing, Kaspersky.
“We created the Safer Tomorrow platform to raise people’s awareness about what the future might look like and to feel more certain about upcoming opportunities,” added Winton.
A temporary billboard stands at Castlepoint Station on New Zealand’s Wairarapa coast can be found here. The construction will be accessible to the public until February 25 and will be dismantled after that.
The structure design takes into account all possible environmental precautions and utilises sustainable materials. That will be recycled after the dismantling. The billboard will be showing short selected predictions on the LED screen, 24/7.
(Image source – Kaspersky)