ICICI Prudential Life brings AI-backed voice chatbot LiGo

ICICI Prudential Life Insurance's new voice chatbot LiGo

Mumbai: ICICI Prudential Life Insurance has introduced its customer service chatbot ‘LiGo’ on Google Assistant.

This would enable the company’s policyholders to have their queries addressed by simple voice commands such as “Ok Google, I want to speak to ICICI Prudential Life LiGo” or “May I talk to ICICI Prudential Life LiGo”.

As part of its strategy to be present on customers preferred platforms and to offer them an immersive experience, the company is extending LiGo functionalities to Google Assistant.

Customers can instantly access information on their policies by activating ‘Google Assistant’ on their Android smartphones and speaking out their policy number or registered phone number. It is as simple as asking Google for directions or traffic.

In this ever-evolving digital world where speed, efficiency and convenience are continually being enhanced, there has been rapid adoption of AI-powered voice assistants by individuals owing to personalised, and immediate experiences being provided.

Available in ‘Indian English’ and with support for nine Indian languages, Google Assistant enables people to have a conversation with Google, and get things done in their world in a natural and personalised way.

“At ICICI Prudential Life, all our innovations hinge around customer-centricity. Sometime back we embarked on our hyper-personalisation journey built on the pillars of 3 Vs – Video, Voice and Vernacular,” said N S Kannan, MD and CEO, ICICI Prudential Life Insurance

“Catering to the evolving needs of our customers, we have enabled our customer service voice bot LiGo on ‘Google Assistant’, making it accessible on all platforms and devices it is available on,” added Kannan.

Accessing policy information based on voice commands provides unmatched convenience and instant gratification. With the addition of this digital enabler, there will be a transformation in the way customers interact with the company, according to Kannan.

By leveraging new-age technologies ICICI Prudential Life has introduced a bouquet of digital enablers to address every requirement of a customer during the policy lifecycle – from on-boarding to servicing the needs of the customers.

For instance, customers can use the company’s digital enablers to transact online and each of the digital enablers, i.e. WhatsApp, the Company website, mobile app and chatbot LiGo are almost equivalent to a virtual branch.

About 3.5 lakh voice chats per month are conducted on the chatbot LiGo. Customers can leverage any of these digital enablers to perform an assortment of transactions.

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