Bangalore: IBM has announced the launch of its AI (artificial intelligence) powered enterprise marketing cloud services in India. These new services will be offered from its local datacentre in India that will allow the companies to store their customers’ data within the country.
Indian customers can now host their marketing data on IBM cloud datacentre, which gives them proximity, scalability, and also helps them meet regulatory requirements.This move will enable marketers of Indian businesses and government agencies to create unique customer journeys, while ensuring that their clients have more control over their marketing data in line with data privacy regulations; especially in highly regulated sectors such as banking, insurance and more.
“Businesses are increasingly looking at data driven insights to engage with their customers and create personalized experiences. With this announcement, we will be able to offer our customers the power of cloud and AI to leverage data in the digital marketing space,” said Karan Bajwa, MD, IBM India.
Payback, Induslnd Bank and Titan are among Indian customers that are leveraging IBM’s Watson Customer Engagement. With IBM, clients gain a 360-degree view of the customer that engages them with new innovative, truly personalized experiences both in-store and online, that inspire them to buy.
“Payback partnered with IBM to enhance the performance of its marketing campaigns. We are in process of implementing the full suite of Watson Campaign Automation and started the phased launch from September 2017,” said Rijish Raghavan, COO – Payback India.
“So far we have delivered over a billion communications to our members and we are looking to further consolidate the experience with more personalised and relevant messages while improving our engagement rates and simultaneously optimising costs across the entire marketing value chain,” added Raghavan.
Payback – a multi-partner loyalty coalition program provider runs around 5000 campaigns yearly across its 100 plus partner in India. With this IBM Watson Campaign solution, Payback is able to see a single customer view along with key differentiator of personalisation and customisation for customers.
It allows digital marketing professionals to unlock value by exceeding revenue, customer loyalty, and customer engagement goals via personalized, automated, multi-channel marketing programs.
With this solution clients can deliver the smartest campaigns and perfect customer experiences with AI-powered capabilities and seamless access to customer behavioural and profile data to construct any program you desire.
Clients can drive customer engagement with truly personalized campaigns using AI-determined customer locations (such as work and home) and predictive weather conditions.
“With the launch of this service, we now provide the world’s best-in-class AI Powered Marketing Cloud solution from our cloud data center in India. This enables us to leverage cloud and AI in creating unique journeys for our customers, while addressing data security and privacy regulations of the country,” said Harriet Green, Chairman & CEO – IBM Asia Pacific.