Bengaluru: Flipkart Wholesale – the digital B2B marketplace has introduced a voice search feature on its platform.
The new voice search feature currently available in English and Hindi will help kiranas and retailers to search more effectively. It will also enable them to access a wide range of value-based products from the safety and convenience of their premises.
“The launch of Voice Search is one such tech initiative that will help cater to the heterogeneous user population, making their e-commerce journey with Flipkart even simpler,” said Adarsh Menon, SVP and Head – Flipkart Wholesale.
“As a technology enabler, we will continue to create more such innovations that will make digital commerce more inclusive, accessible, and convenient for existing as well as new customers,” added Menon.
Last year, Flipkart, the e-commerce marketplace had introduced voice search on its platform in Hindi and English language.
How it works:
For e.g. A user who may have low proficiency in English can utilize the voice search function to directly speak to the app. The customer can say “Cheeni chahiye” following which, the app will be able to showcase sugar product results similar to how the result will be if searched through typing.
Launched in 2020, Flipkart Wholesale expanded its reach at a rapid pace to serve kiranas and MSMEs.The members are increasingly adopting e-commerce as their preferred mode of purchase, enabling Flipkart Wholesale to strengthen its position day by day.
The platform offers a wide range of selection across categories spanning the length and breadth of everything that consumers need – be it fashion, grocery or general merchandise.
Today, Flipkart Wholesale serves over 1.5 million members across the country, which include kiranas, HoReCa (hotels, restaurants and cafeterias) and O&I (offices and institutions).
Flipkart Wholesale leverages the Flipkart Group’s experience, understanding of the industry and ability in the digital space to serve kiranas and retailers better. The digital platform offers a lucrative pan-India marketplace, efficient supply chain network with assured quality, speedy delivery and hassle-free returns.