The company announced the appointments of Sanjay Bhambri as COO, Malay Shah as SVP and P&L Head for Emerging markets, and Shashwat Ghosh as VP – Global Performance Marketing,
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HDFC Life, Google ties for marketing automation
Machine learning (ML) based automation in Google Ads has enabled HDFC Life to significantly reduce multiple manually optimized targeting groups to fewer groups, leading to improved performance.
Continue readingAntec appoints AEC as its national distributor in India
Acro Engineering Company (AEC) has been appointed as the authorized national distributor for Antec in India.
Continue readingRetailers use AI in sales and marketing, but still there’s untapped opportunities across functions
Mumbai: Capgemini Research Institute’s new study has dispelled some of the mystique around AI’s value to retail businesses and revealed
Continue readingManthan simplifies marketing orchestration with AI
Manthan’s solutions use capabilities such as machine learning based predictive models and recommendation engines. They also offer intuitive natural language interface for business users. These technologies empower marketers and scale their efforts through insights and intelligent decision making.
Continue readingElara Technologies secures $35 million funding from Citi Singapore
With the infusion of additional capital, Elara Technologies is well positioned to take the lead in the next cycle of growth in the digital real estate sector in India.
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