Retailers use AI in sales and marketing, but still there’s untapped opportunities across functions

Mumbai: Capgemini Research Institute’s new study has dispelled some of the mystique around AI’s value to retail businesses and revealed a path to tangible growth opportunities. Capgemini calculates a $300 billion+ opportunity for those retail companies that are able to scale and expand the scope of their existing deployments. However, it is not straightforward – the report also found that just 1% of use cases by retailers have achieved this level of deployment today. The study, “Retail superstars: How unleashing AI across functions offers a multi-billion dollar opportunity“, looked at…

Read More

Manthan simplifies marketing orchestration with AI

Manthan’s solutions use capabilities such as machine learning based predictive models and recommendation engines. They also offer intuitive natural language interface for business users. These technologies empower marketers and scale their efforts through insights and intelligent decision making.

Read More