The company announced the appointments of Sanjay Bhambri as COO, Malay Shah as SVP and P&L Head for Emerging markets, and Shashwat Ghosh as VP – Global Performance Marketing,
Read MoreLocus appoints three senior executives
Tag: marketing
HDFC Life, Google ties for marketing automation
Machine learning (ML) based automation in Google Ads has enabled HDFC Life to significantly reduce multiple manually optimized targeting groups to fewer groups, leading to improved performance.
Read MoreAntec appoints AEC as its national distributor in India
Acro Engineering Company (AEC) has been appointed as the authorized national distributor for Antec in India.
Read MoreRetailers use AI in sales and marketing, but still there’s untapped opportunities across functions
Mumbai: Capgemini Research Institute’s new study has dispelled some of the mystique around AI’s value to retail businesses and revealed a path to tangible growth opportunities. Capgemini calculates a $300 billion+ opportunity for those retail companies that are able to scale and expand the scope of their existing deployments. However, it is not straightforward – the report also found that just 1% of use cases by retailers have achieved this level of deployment today. The study, “Retail superstars: How unleashing AI across functions offers a multi-billion dollar opportunity“, looked at…
Read MoreManthan simplifies marketing orchestration with AI
Manthan’s solutions use capabilities such as machine learning based predictive models and recommendation engines. They also offer intuitive natural language interface for business users. These technologies empower marketers and scale their efforts through insights and intelligent decision making.
Read MoreElara Technologies secures $35 million funding from Citi Singapore
With the infusion of additional capital, Elara Technologies is well positioned to take the lead in the next cycle of growth in the digital real estate sector in India.
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