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Tag: marketing

April 4, 2022 Appointment

Locus appoints three senior executives

The company announced the appointments of Sanjay Bhambri as COO, Malay Shah as SVP and P&L Head for Emerging markets, and Shashwat Ghosh as VP – Global Performance Marketing,

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November 7, 2019 Enterprise Technology

HDFC Life, Google ties for marketing automation

Machine learning (ML) based automation in Google Ads has enabled HDFC Life to significantly reduce multiple manually optimized targeting groups to fewer groups, leading to improved performance.

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September 4, 2019 Channel Business / Emerging Business

Antec appoints AEC as its national distributor in India

Acro Engineering Company (AEC) has been appointed as the authorized national distributor for Antec in India.

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December 21, 2018 News & Analysis

Retailers use AI in sales and marketing, but still there’s untapped opportunities across functions

Mumbai: Capgemini Research Institute’s new study has dispelled some of the mystique around AI’s value to retail businesses and revealed

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October 26, 2018 Enterprise Technology

Manthan simplifies marketing orchestration with AI

Manthan’s solutions use capabilities such as machine learning based predictive models and recommendation engines. They also offer intuitive natural language interface for business users. These technologies empower marketers and scale their efforts through insights and intelligent decision making.

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August 20, 2018 Emerging Business / StartUp

Elara Technologies secures $35 million funding from Citi Singapore

With the infusion of additional capital, Elara Technologies is well positioned to take the lead in the next cycle of growth in the digital real estate sector in India.

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CIO Insights

CIO Sameer Kulkarni on RegTech, Compliance and Core Integra

CIO Sameer Kulkarni on RegTech, Compliance and Core Integra

CIO Michael Cantor on IT and IT’s remote work capability

CIO Michael Cantor on IT and IT’s remote work capability

Interviews

Enterprises rethinking build vs buy decisions: Fulcrum Digital’s Rajesh Sinha

Enterprises rethinking build vs buy decisions: Fulcrum Digital’s Rajesh Sinha

Fortinet aims to enhance its tiered partner system in India: Jitendra Ghughal

Fortinet aims to enhance its tiered partner system in India: Jitendra Ghughal

SmartBear committed to expanding its partner base in India: Ed Greenwood

SmartBear committed to expanding its partner base in India: Ed Greenwood

Data protection strategies need to change: Sandeep Bhambure

Data protection strategies need to change: Sandeep Bhambure

Ria Ghosh on data, data science and MyShubhLife

Ria Ghosh on data, data science and MyShubhLife

Pramod Sharda on capacity planning and curbing outages

Pramod Sharda on capacity planning and curbing outages

Amarish Karnik decodes Veeam’s channel strategy in India

Amarish Karnik decodes Veeam’s channel strategy in India

Cloud cryptography solutions are highly in demand in India: Ruchin Kumar

Cloud cryptography solutions are highly in demand in India: Ruchin Kumar

Use AI ethically and responsibly: Sindhu Ramachandran

Use AI ethically and responsibly: Sindhu Ramachandran

Verint focuses on increasing cloud adoption: Anil Chawla

Verint focuses on increasing cloud adoption: Anil Chawla

Reviews

Review: Renewed iPhone 13

Review: Renewed iPhone 13

Review: Primebook Wifi laptop worth buying for students

Review: Primebook Wifi laptop worth buying for students

Review: Renewed Apple iPhone 11 Pro

Review: Renewed Apple iPhone 11 Pro

Review: Norton 360 – a broad all-in-one security product

Review: Norton 360 – a broad all-in-one security product

Review: TicPods Free – An impressive true wireless buds but costly

Review: TicPods Free – An impressive true wireless buds but costly

Review:TicWatch E2 – A smartwatch that offers great value for money

Review:TicWatch E2 – A smartwatch that offers great value for money

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