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Tag: marketers
Marketers need to have a clear data purpose: Resulticks CEO
Today, brands have great stockpiles of data lying around, but the challenge lies in knowing which data is really actionable and how to process it to make it more contextualized and relevant.
Read MoreManthan upgrades its TargetOne solution
Retail marketers can now accomplish more with best-in-class journey marketing and mobile app marketing capabilities that together power real-time, contextual customer interactions.
Read MoreCleverTap’s Machine Learning powered marketing solution targets psychographic segmentation
Bangalore: Mobile marketing platform CleverTap has entered into the field of psychographic segmentation that sets a new standard for segmenting mobile app users. Psychographic segmentation is an industry-first machine learning capability that sits at the cornerstone of what CleverTap does – help growth marketers deliver on the promise of relationship marketing. Despite the fact that this in an age of abundant data, mobile users today expect to receive the right information with the right context. Existing mobile marketing tools help divide the audience by demographics, technographics, location, and app behavior.…
Read MoreInMobi, Microsoft to power new cloud-based enterprise platforms for marketers
San Francisco and Redmond, US: InMobi, a global provider of enterprise platforms for marketers has formed a strategic partnership with Microsoft Corp. to enable new-age CMOs in their transformational journey from digital to mobile marketing. The partnership will consist of InMobi moving to Microsoft Azure as its preferred cloud provider, and will involve technology collaboration and combined go-to-market strategies aimed at accelerating the way marketers are looking at their advertising and marketing strategies in an always-connected world. Simultaneously, InMobi is significantly expanding its platform for marketers via the InMobi Marketing…
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