AI is able to provide deep insights into the constantly evolving customer base and improve the understanding brands have of their users, without cookies.
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Tag: marketers
Marketers need to have a clear data purpose: Resulticks CEO
Today, brands have great stockpiles of data lying around, but the challenge lies in knowing which data is really actionable and how to process it to make it more contextualized and relevant.
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Manthan upgrades its TargetOne solution
Retail marketers can now accomplish more with best-in-class journey marketing and mobile app marketing capabilities that together power real-time, contextual customer interactions.
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CleverTap’s Machine Learning powered marketing solution targets psychographic segmentation
Bangalore: Mobile marketing platform CleverTap has entered into the field of psychographic segmentation that sets a new standard for segmenting
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InMobi, Microsoft to power new cloud-based enterprise platforms for marketers
San Francisco and Redmond, US: InMobi, a global provider of enterprise platforms for marketers has formed a strategic partnership with
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