Indian consumers are now prioritising audio quality as a key smartphone purchase driver ahead of camera and battery, according to a new CMR study.
Read MoreIndian consumers prefer audio over mobile’s camera trait
Tag: Indian consumers
Is good customer experience means different to businesses and consumers?
This disconnect shows that companies are setting the bar for “good” service too low which could have significant business impact as customer experience becomes even more vital in the buying decision of consumers.
Read MoreDigital will influence $4 trillion in retail purchases in Emerging Markets by 2022
Mumbai: The value of digitally influenced spending in emerging markets will approach $4 trillion by 2022, amounting to about 50% of all retail spending in Asia, Latin America, and Africa. But the dynamics will vary widely between markets, requiring B2C companies to “de-average” their offerings in order to succeed, according to a Boston Consulting Group (BCG) report titled Digital Consumers, Emerging Markets, and the $4 Trillion Future. Half of the population in emerging markets worldwide is now connected to the internet, the report says—a stunning increase from 2010, when fewer…
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