Indian consumers are now prioritising audio quality as a key smartphone purchase driver ahead of camera and battery, according to a new CMR study.
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Is good customer experience means different to businesses and consumers?
This disconnect shows that companies are setting the bar for “good” service too low which could have significant business impact as customer experience becomes even more vital in the buying decision of consumers.
Continue readingDigital will influence $4 trillion in retail purchases in Emerging Markets by 2022
Mumbai: The value of digitally influenced spending in emerging markets will approach $4 trillion by 2022, amounting to about 50%
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